Nashville Music Icons to Prep Next Generation

Article Contributed by Catawba College | Published on Wednesday, November 16, 2016

Segue 61 is a unique program in Nashville, Tennessee that will soon offer promising musicians, songwriters, producers/engineers and music business hopefuls from all genres a strategic advantage in launching their careers.An elite inaugural class of 18 students is being chosen from the online applicants to hone their music industry chops under the daily direction of influential mentors.

Initial submissions reflected a wide range of domestic & international attention and the first group of aspiring Segue 61 students has been notified of their acceptance. But several positions remain for inaugural year of this exclusive program, which now features more than 100 mentors. Segue 61’s eight-month experience begins January 7, and November applicants will be notified later this month if they’ve been accepted.

Students will benefit from real-world, hands-on training from a broad collection of mentors currently active in the industry. These instructors range from Grammy-winning songwriters and producers to first-call musicians and career-crafting music business executives, as well as members of both the Songwriters and Rock & Roll Halls of Fame.

Respected Segue 61 staff experts include:

  • World-renowned session guitarist Guthrie Trapp, whose credits include support for Garth Brooks, Alison Krauss, Jerry Douglas and Sam Bush, among others.
  • Versatile drummer Pete Abbott, whose scope of work reaches from Average White Band to session work with legendary producer Phil Ramone to current touring with rising country star Ashley Monroe.
  • Former BMI and Sony executive Clay Bradley, whose resume includes support for an extensive list of artists including Miranda Lambert, Kenny Chesney, and George Strait. Bradley is now co-partner of Third Generation management agency, which represents the emerging Muddy Magnolias. He is also the grandson of Owen Bradley who is credited (with Chet Atkins) for founding “The Nashville Sound” in the mid-1950s, which propelled country music into the American mainstream with the groundbreaking Patsy Cline and other artists.

“Segue 61’s purpose is grounded in same vision from which my grandfather’s greatest musical successes were born,” says Bradley, who heads Segue 61’s music business curriculum area. “Owen Bradley and Chet Atkins had a clear, but very different idea of how to deliver what was then country music to a broader consumer base. They had a new way of looking at a traditional model. They followed their vision and changed American music forever.”

“Segue 61 aspires to also offer elite students a very different path to the goals they have in the music profession, through a process whose time has come,” Bradley says. “Let those with real-world, real-time experience In the music business deliver the inside information that isn’t accessible any other way. Music professionals finally have a platform to help develop more informed young candidates for what can be a very tough business.”

After a year of incubation with other platforms, Catawba College’s Music Department Chairman Dr. David Fish, began consulting in September, 2014 with Bill Armour, an experienced marketing professional and Special Assistant To Catawba President Brien Lewis, about a more focused plan, targeting the emerging world music market in Nashville. Armour spent over 200 days in Music City engaging with a range of well-placed industry professionals (musicians, engineers/producers, and music business figures) as the Segue 61 model came together.

The data in defense of Nashville as the home for Segue 61 was definitive: the city’s density of music industry activity is currently 20 to 30 times as great as that in New York and Los Angeles. Additionally, the core employment in Nashville’s music industry [per 1,000 population/1,000 total employment] (4.19) and earning quotient (4.30) exceeds all other U.S cities including Los Angeles [1.61] and New York [1.13] by 2.5 to 4 times.

Two years of focus group interviews with a myriad of Nashville influencers—as well as with young graduates struggling to establish themselves in the field—produced a consensus calling for a new form of practical career preparation:

  • Most of those trying to enter the music industry lack the essential soft skills of communication, teamwork, problem solving, professionalism and tenacity.
  • Gaining “street smarts” can take a heavy toll as individuals make costly mistakes that could’ve been avoided through proper mentoring.
  • Gaps in job preparation are often found among university graduates who’ve studied popular music, engineering/production, and music business.

 Segue 61 is distinct from, but complementary to, other higher education programs when it comes to addressing this instructional void. “Segue 61 is exactly the kind of program that I used to dream about experiencing when I was growing up studying music,” said Warner Brothers recording artist and Segue 61 mentor Charlie Worsham. “It doesn’t just rattle off a bunch of tips and facts for you to figure out on your own as you are launched into real-world business.

“Segue 61 integrates the same kind of true-to-form scenarios in which you find yourself when you move to Nashville. It also happens to be perfectly and uniquely crafted for the music industry of Nashville, centering its focus on the men and women who make the wheels go round every corner of the business here. You won’t find this opportunity anywhere else.”

Segue 61 is a unique certificate program offered by Catawba College in Nashville, Tennessee designed to prepare elite students for careers in the music business. With a roster of top music industry professionals mentoring select, strategically chosen classes of exceptional students, Segue 61 aims to provide graduates with the real-world working experience industry employers are actively seeking.

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