Following the worldwide success of LED ZEPPELIN: CELEBRATION DAY, the cinema concert event which presented live footage of the band’s 2007 reunion concert at London’s O2 Arena, there has been an enormous response from fans – 1.7 million fans have visited the fan’s website. The film was screened in 15,000 cinemas around the world for a strictly limited engagement on Wednesday, October 17, 2012. Fans who were unable to attend the original tribute concert for Atlantic Records founder Ahmet Ertegun in 2007, when more than 20 million fans applied for the 18,000 available tickets in a worldwide lottery, finally had the opportunity to see it as if they had front row tickets. The film earned $2 million in a single night and was a phenomenal success.
Omniverse Vision, the UK-based distribution company that released Led Zeppelin: Celebration Day, a two-hour-plus tour de force of the band’s signature blues-infused rock ‘n’ roll, has been working with online marketing specialist Distrify to track the response from fans online via an interactive platform on the Led Zeppelin website. With 100,000 hits a day, including 46,000 searches for show times and 4,000 requests for local screenings, Distrify has been able to compile the information needed for Omniverse Vision executives to agree to schedule encore performances in select markets to meet the demands of Led Zeppelin’s fans. There has been overwhelming interest in additional screenings from the U.S., the UK, Japan, Brazil, Canada, Italy, Germany, France, Mexico and Australia.