Today is Earth Day, and while many of you are doing your part to go green, some not-so-green companies are spending a lot of money to pretend they are. While some companies are genuinely trying to be sustainable, others are paying lip service to being green while carrying on with business as usual. I'm sure you've seen the slick ads on TV and in your favorite magazine about environmentally-friendly oil and auto companies or so-called "clean coal."
It's what we call greenwashing - when a company advertises that it's developing a green product line or engaging in sustainable business practices when it really isn't. Well, this Earth Day, we've got news for them. Greenpeace has just launched a website designed to expose greenwashing practices in corporate America: www.StopGreenwash.org.
We're launching our new site with three investigative pieces on nuclear power, "Clean Coal" and General Motors' "Gas Friendly to Gas Free" campaigns.
And YOU have a chance to show these big companies that you won't be fooled by misleading green advertising and public relations campaigns. If you find an ad you think is a phony, upload it to our site. Or visit the site and vote for the ads you think are the most misleading.
And that's not all. Keep coming back to the site to get our take on these greenwashing campaigns. Coming soon will be more investigations of Big Auto, Big Oil, the chemical industry, and retailers. We'll expose the deception and give you the real story - wiping away the greenwash and spurring the companies to do better.
Want to do even more? The so-called "clean" coal industry isn't just trying to fool you - these companies are trying to fool Congress, too. And guess who will foot the bill? YOU will - through taxpayer subsidies!