Guerilla Union, the promoters for the 2008 Rock The Bells International Festival Series, has partnered with Hip Hop Official to present the first-ever Rock the Bells online charity auction. All proceeds will benefit the American Diabetes Association (ADA).
From December 1 through December 15, 2008—just following Diabetes Awareness Month (November)—fans can go online to bid for various pieces of memorabilia from the 2008 tour. Featured items include two custom limited-edition Rock the Bells skateboard decks signed by all 2008 RTB artists including Nas, Mos Def, members of De La Soul, The Pharcyde, ATCQ and more. In addition, several 2008 RTB artists and labels are getting involved by donating special autographed pieces, such as sneakers from Supernatural, a prize pack from Duck Down Records, plus many more.
Inspiration for getting involved with this great cause is Phife Dawg, member of A Tribe Called Quest and a diabetic. During the 2008 Rock the Bells festival series, he displayed tremendous strength and resilience through his current battle with the disease. According to Phife Dawg, "Believe it or not, diabetes affects us all. Until we find a cure it will continue to affect us. I was lucky to have a 2nd chance at life, others aren't so lucky, so please help us find a cure for this madness we call DIABETES!" Chang Weisberg, Guerilla Union founder, states, "Phife was an absolute inspiration to myself and our staff. His courage and strength to perform night in and night out for Rock The Bells was nothing less than extraordinary. We are extremely excited to join his fight against this serious and deadly disease by giving back to the community through this auction. With November being Diabetes Awareness Month, our goal is to bring national attention by sharing a piece of hip-hop history with our fans."
To read more about the auction and learn about diabetes, people can visit the official website or visit www.hiphopofficial.com. Instant updates about new items up for bid will also be available by texting CHARITY to 44688.