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British Music Embassy Announces SXSW Lineup

In the 1960s, bands like The Beatles and The Rolling Stones put British popular music firmly on the international map. They were joined in later decades by artists as diverse as Led Zeppelin, David Bowie, The Sex Pistols and Oasis, making British music a distinctive international brand. British Music is thriving, both at home and overseas, because it continually renews itself, fusing cultural commentary, fashion and politics in a heady mix.