Five-time GRAMMY winner Keb’ Mo’ and global youth climate activists have teamed up with the Plastic Pollution Coalition for a new music video to get “Louder” about their demands for urgent climate action. The video was launched today, just ahead of the Fridays for Future global climate strike on March 25, and features dozens of youth activists from around the world, including Xiye Bastida, Jerome Foster II, Lilly Platt, Lauren Ritchie, Hannah Testa, Greta Thunberg, Alexandria Villaseñor, Melati Wijsen, and more. Numerous organizations and partners endorsed the video, including Break Free From Plastic (BFFP), Fridays For Future, Re-Earth Initiative, Sunrise Movement, and more. The song appears on Keb’ Mo’s critically acclaimed new album Good To Be that was released earlier this year on Rounder Records.
Watch the video for “Louder” via YouTube.
In January, Keb’ Mo’ spoke with NPR’s Weekend Edition about “Louder” and explained: “You know, at one time, I was part of a new generation. You know, in my 20s and in my teens, part of the - you know, the Vietnam War and things against nuclear weapons and nuclear power plants and polluted oceans, and they were talking about it back then. And we were mad at the previous generation because they let that happen, so to speak. And then we became the old generation, and we didn't do anything, you know? So I'm just kind of calling us out - calling everybody out (laughter) so to speak, kind of apologizing to the new generation.”
“I’m so moved by the ‘Louder’ video, because I feel for young people navigating the world today. We must support them in every way possible as they advocate for a better future, and we must invest our resources and power to co-create that better future with them,” explains Dianna Cohen, Co-Founder and CEO of the Plastic Pollution Coalition.
In January, Kevin Moore, who is best known by his stage name Keb’ Mo’, released his new album Good To Be which debuted at #1 on the Billboard Blues Album Chart and #11 on the Billboard Heatseekers Chart. Around the album’s release, Moore and his band appeared on The Kelly Clarkson Show to perform the album’s title track “Good To Be (Home Again)” and also sat down for a career-spanning interview on PBS Newshour.
No Depression called Good To Be “...a collection of originals that defies genre pigeonholing,” while Folk Alley said, “Mo’s mellifluous vocals sing directly to the deepest part of us, and his music creates an aura that wraps us in the warmth of that delivery.”
Keb’ Mo’ is currently on tour now and will make spots in Seattle, Portland, San Francisco and more. Find a full list of tour dates below or visit KebMo.com.
03/23/22: Maui, HI - Maui Arts & Cultural Center
03/25/22: Honolulu, HI - Blue Note
03/26/22: Honolulu, HI - Blue Note
03/27/22: Honolulu, HI - Blue Note
03/29/22: Seattle, WA - The Moore Theater
03/30/22: Portland, OR - Revolution Hall
03/31/22: Eugene, OR - Shedd/Jaqua Concert Hall
04/10/22: Orange, CA - Musco/Chapman University
04/13/22: Grass Valley, CA - Center For The Arts Grass Valley
04/14/22: Turlock, CA - Turlock Theatre
04/15/22: Monterey, CA - Golden State Theatre
04/16/22: Napa, CA - Uptown Theatre
04/19/22: San Luis Obispo, CA - Fremont Theatre
04/21/22: San Francisco, CA - SF Jazz
04/22/22: San Francisco, CA - SF Jazz
04/23/22: San Francisco, CA - SF Jazz
04/24/22: San Francisco, CA - SF Jazz
04/26/22: Solana Beach, CA - Belly Up
04/27/22: Solana Beach, CA - Belly Up
04/28/22: Scottsdale, AZ - Scottsdale Center For The Performing Arts
04/29/22: Tucson, AZ - Fox Tucson
06/25/22: Aspen, CO - Belly Up
06/26/22: Boulder, CO - Chautauqua Auditorium
06/29/22: Denver, CO - Denver Botanic Gardens
06/30/22: Colorado Springs, CO - Pikes Peak Center
07/09/22: Indianapolis, IN - TCU Amphitheater
08/03/22: Los Angeles, CA - Hollywood Bowl #
# - with Sheryl Crow