First-Ever All-Women's Snow Team Film, “Labor of Love”
Roxy, the only brand with an all-women's unified snow team of freeskiers and snowboarders, is pleased to announce the first-ever all-women's ski and snowboard team film, "Labor of Love." The feature action sports film will be released this November.
"We're so proud to sponsor the first unified snow team, and a movie featuring the girls is such a great way to show our support," said Randy Hild, Executive Vice President at Roxy Global Marketing. "Our athletes are among the best in the world and their creativity and skill couldn't be showcased in a better way."
Over the past year, Roxy's snow athletes have toured the world together, dropping pillows in Japan, snowmobiling into the midnight sun of Sweden and riding their way through the southern hemisphere, in addition to Switzerland, Norway, Canada and the States. From language barriers and red-eye flights, to sledding through remote, snow-locked locations, the project has been a true "Labor of Love."
The film's stars include 2007 X Games gold medalist freeskier Sarah Burke, 2007 Women's TTR World Champion and X Games gold medalist snowboarder Torah Bright, 2006 Olympic bronze medalist snowboarder Kjersti Buaas and freeskiers Jess Cumming, Mille Windfeldt, Vanessa Coletta, along with snowboarders Tania Detomas, Erin Comstock, Amber Stackhouse and Alexis Waite.
The film was produced and co-directed by Roxy team-rider Amber Stackhouse of Misschief Films ("As If" and "Ro Sham Bo") along with co-director and cinematographer Per-Hampus Stalhandske.
"After eight months spent following the snow around the world, with the whole team working hard together, we have a movie that I am incredibly excited about and proud of," said Amber Stackhouse. "Pulling this together with one filmer and one team had me worried at the start, but I knew only Roxy could pull this off and have fun doing it!"
A select number of limited edition copies of "Labor of Love" will be available at Roxy stores, and will include a 24-page book of photos and first-hand stories from the year. "Labor of Love" will also be shown on the big screen with special premieres in North America, Australia and Europe.
Roxy is a brand of Quiksilver, Inc. (NYSE:ZQK), the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.
The reputation of the Company's brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, Look and Kerma brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC Shoes, Roxy, Lib Technologies, Gnu and Bent Metal labels. The Company's golf business includes Cleveland Golf, as well as Never Compromise putters and Fidra apparel. Gotcha is the Company's surf-based European brand addressing street fashion.
The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, ski shops, skateboard shops, snowboard shops, proprietary Boardriders Club shops, other specialty stores and select department stores. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz and St. Jean de Moirans, France, and its Asia/Pacific headquarters are in Torquay, Australia.