nugs.tv Tonight: Cheese Live from Austin!

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Submitted by -nugs.net Thu, 04/13/2017 - 12:46 pm

Over the past decade, The String Cheese Incident has emerged as one of America's most significant independent bands. Born in 1993 in Colorado's Rocky Mountains, SCI has since released 10 albums, 6 DVDs and countless live recordings from their relentless tour schedule. Their 24 year history is packed full of surreal experiences, epic moments, groundbreaking involvement and huge accomplishments. They have been recognized for their commitment to musical creativity and integrity, for their community spirit, philanthropic endeavors, and for their innovative approach to the business of music.

When The String Cheese Incident's growth first started gaining momentum over a decade ago, when the internet was just beginning to take hold and the major-label business model was failing, the band decided to make music on their own terms. Since then, they have gone on to carve out a completely different approach to the business of music; they are truly pioneers of a new way of "making a band." With the World Wide Web as their tool, SCI was among the first artists to disseminate information via the internet, such as tour dates, release information, and other news, to their growing fan base. Rather than doing business on such terms as "the bottom line," The String Cheese Incident put their music and their fans first, opening companies of their own, including a ticketing company, a merchandise company and a fan travel agency, to best serve their community. The band's record label, SCI Fidelity Records, has always operated under the same ideals. Even early on, SCI Fidelity embraced downloadable music and file sharing, delivering SCI's "On the Road" series and LiveCheese.com, where every show the band plays is made available for download on the internet. Whether they realized it at the time or not, The String Cheese Incident was inventing grassroots band development. Today, literally hundreds of bands are using some version of this same approach to building a band.

The first ever OTR LiveCheese releases were from Austin 2002, order all 3 now as a special 3 show MP3 package for $15 to celebrate the 15th anniversary.

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