Mountain Home Music Company and Organic Records have long been on the leading edge of music technology, always adapting to the ever-changing landscape of music consumption. Now, the two labels — imprints of the Asheville, North Carolina-based Crossroads Label Group — are continuing to break new ground in the roots music world by announcing the delivery of their first round of releases in immersive audio, powered by Dolby Atmos.
Allowing listeners to feel as if they're inside the song itself, Dolby Laboratories’ Dolby Atmos is familiar to many from its “surround sound” application in thousands of movie theaters. It is described by the respected sound technology innovator as “revealing depth, clarity and details like never before….a sound experience you can feel all around you.”
“From vinyl, 8-tracks, cassettes, and CD’s, we have lived with mass reproduction techniques that limit and change the pristine sounds that were originally performed. Tone, dynamics, and clarity have always been sacrificed by the various formats. Dolby Atmos changes all of that,” says Crossroads’ Mickey Gamble. “Exhilarating performances can now be experienced by the mass audience with no artifacts whatsoever. It’s an entirely new world."
To begin, our labels are issuing immersive audio releases of top songs from this year by a collection of artists from across the labels' rosters: Balsam Range, Lonesome River Band, The Grascals, Sideline, Chris Jones & the Night Drivers, Unspoken Tradition, Jeremy Garrett, Tray Wellington and Jaelee Roberts. Then, Mountain Home and Organic will begin releasing new music in Dolby Atmos, beginning with Sister Sadie’s “Diane,” set to be released on September 30.
The creation of immersive audio releases is the primary task of a new California facility — informally dubbed “Studio C” — built for Dolby Atmos mixing and operated by Crossroads chief engineer Scott Barnett.
“Crossroads is constantly adapting and ready to embrace the latest technology and apply new strategies,” says Tim Trudeau, Syntax Creative’s CEO and member of the Music Business Association’s Advisory Committee. “They consistently blaze trails by being a leader in their space and are often the first to do new things before everyone else.”
As Dolby Atmos has been embraced from the music producing side, so have audio system manufacturers moved to supply listeners with devices that can deliver the immersive experience. Audio produced in Dolby Atmos adapts automatically to your Atmos-compatible device and system to give you an all-enveloping sound experience you would not expect, “revealing every detail of the music with unparalleled clarity and depth.”
Whether it's called Spatial Audio (Apple Music), UltraHD (Amazon Music) or just Dolby Atmos (TIDAL), fans can now enjoy the immersive audio experience with some of their favorite recent singles from Mountain Home Music Company and Organic Records — and know that they'll be able to do so from now on.
Listen to Mountain Home Music Company and Organic Records’ playlist, Immersed In Bluegrass, now on Apple Music.