Gibson Embracing the Newest Generation of Players

Article Contributed by PRIME PR Group | Published on Monday, July 19, 2021

For 127 years, Gibson has shaped sound across generations and genres of music, becoming one of the most relevant, played, and loved guitar brands around the world. In mid-2019, Gibson launched the Gibson Generation Group (G3), a powerful two-year program that exhibits Gibson embracing a wildly diverse new generation of guitar players, songwriters, and music creators, across the globe.
The 2021 Gibson Generation Group includes talented young musicians spanning many genres of music from China, France, India, Japan, Netherlands, Norway, England, Spain, and the USA. Watch the first-ever Gibson Generation Group class will graduate in a virtual ceremony airing on Gibson TV, today: (HERE).

 With original performances, the Gibson Generation Group graduation ceremony highlights each of the 18 members and their unique talents, as well as their experience and accomplishments as part of the first-ever G3 class.
“This inaugural G3 class was truly vital in shaping what the Gibson Generation Group will become for future members, and we have a solid foundation to build upon,” says Jenny Marsh, Head of G3 Global Program, Gibson Brands Entertainment Relations. “The G3 artists are now a part of the Gibson family, we look forward to watching them grow and we’ll continue to champion their success.”


The Gibson Generation Group (G3) is a global collective of talented musicians who receive one-on-one career growth opportunities, mentoring and develop lasting connections in the music industry from the Gibson Leadership and Cultural Influence teams. G3 members receive global, one-of-a-kind performance opportunities with music superstars and brand partners, participate in global advertising campaigns, create, and receive quality content and promotion to build their audience to hundreds of millions of viewers worldwide.
Look out for news about the incoming Gibson Generation Group Class of 2023 in the coming weeks.