Article Contributed by Mason Jar Media | Published on Tuesday, October 16, 2018

Amid his celebration following the unveiling of his star on the Hollywood Walk of Fame, Virgin’s Sir Richard Branson made clear that his star is still very much on the rise with the surprise announcement of his new venture, VIRGIN FEST, an innovative, multi-experiential music festival series coming to the U.S. in 2019. Virgin Fest will expand Branson’s long- rooted holdings in the music and entertainment industry with an unparalleled experience centered around music, exploration, innovation, and generosity. With a mixture of diverse music acts, cutting edge technological experiences, exclusive content, and a commitment to sustainability, Virgin Fest events will aim to stand out from the crowd in the live event arena.

“The heart of the Virgin brand has always been music and entertainment,” says Branson, “This morning I humbly accepted a star on the Walk of Fame, honoring Virgin’s long history with music and recording, and now I’m thrilled to share that we are launching Virgin Fest, an innovative music and technology experience that will be unlike any other festival series. I am incredibly grateful to have received such an esteemed honor for the work Virgin has accomplished to-date, but I can’t help but think we are really just getting started.”

Music and Tech focused Virgin Fest events promise guests special ‘surprise and delight’ popups at each festival, cashless pay, seamless upgrades, innovative VIP experiences and non-profit integrations throughout. With Virgin’s signature customer service and hospitality focus top-of-mind, Virgin Fest events will take no small measure to ensure all guests are comfortable and have everything they need to enjoy their weekend.

Highlights include but will not be limited to, premium food and beverage vendors, eco-focused hydration stations, clean flushing toilets, premium lodging and transportation options, and much more.

To achieve these goals, Virgin Fest has assembled a world class team with over two decades of large scale- live entertainment and festival experience including Virgin Fest Co-Managing Directors, Jason Felts, who also serves as CEO to entertainment company, Virgin Produced, and Bryan Gordon, founder of the KAABOO music festival brand. “Our brand’s commitment to the music industry coupled with my partner’s shared appreciation for one-of-a-kind experiences makes the launch of Virgin Fest that much more exciting,” says Felts. “We look forward to bringing guests a positive festival experience so unique, and so inclusive, that it could only have been born at Virgin.”

Announcements regarding date and location as well as lineup and ticket sales will be made at a later date.


VIRGIN FEST is a new, innovative, multi-experiential music festival brand/operator launching its initial festival in the U.S. in 2019. With a heightened focus on Virgin’s signature customer service, inclusive place-making, purveyor of all things fun and innovative, the VIRGIN FEST experience will feature a mixture of diverse music acts, cutting edge technological experiences, exclusive content, and a commitment to sustainability. True to the Virgin brands, Virgin Fest events will also feature top-level hospitality and guest service including cashless pay, differentiated app functionality, seamless onsite upgrades, innovative VIP experiences and non-profit integrations throughout.

Virgin Fest events will be produced by its world-class operations team consisting of seasoned veterans of large-scale live events. Virgin Fest was founded by Sir Richard Branson, and is led by Co-Founder/Managing Director, Jason Felts, (also CEO of Virgin Produced), and Co-Founder/Managing Director, Bryan Gordon (also the Founder of the KAABOO festival brand).