“Sir” is a reference usually reserved for formality. Although they are pro-outfit, the unfolding destiny of Denver’s  the SIR band , has been anything but conventional. SIR are able to cultivate melodically, sexy, vivid and lyrically relatable alt-pop- rock. Playing at the iconic  Red Rocks Amphitheater  and multi-year showcases during  SXSW have not been taken for granted, knowing that there were, and still are, so many things planned for SIR down the line. Debut album released nationally January 1, 2018.