CashorTrade-Leaders of the Face Value Ticket Movement-Join Forces With Artists and Events While Steering Ticket Legislation to Protect Fans

Article Contributed by Shore Fire Media | Published on Thursday, February 8, 2024

CashorTrade has unlocked the power of the face value movement by providing the only fan-to-fan social ticketing platform where real fans buy, sell, and trade tickets at face value. It has revolutionized the ticketing landscape by forming direct partnerships with events and lobbying for ticket legislation.

The mission is to provide a safe alternative from the predatory scalping and scamming in the resale market that destroys the ticket buying experience and creates friction at the box office. With over a million fans across its website, app, and social networks, CashorTrade has established itself as a trusted marketplace designed for and by the fans.

With the growing competition in the live event space and rising prices, fans demand a resale option if they can no longer attend the event. They have become frustrated with the resale space profiteering from the artificial inflation brokers create when re-listing high quantities of tickets obtained by hacker-bot software.

The exorbitant fees on top of the purchase price puts tickets out of reach for real fans. CashorTrade has teamed up with artists to elevate the fan experience by increasing ticket sales by selling direct to fans through running pre-sales and ticket drops, reducing the operational and financial risk by managing the events fan exchange, and bolstering event holders' commitment towards protecting their customers.

Founded in Burlington, VT, by web developers and brothers Brando Rich and Dusty Rich, CashorTrade has become the go-to app to safely transact. The platform has restored trust in ticketing by providing a transparent interface where users create profiles, connect with friends, and leave reviews.

Unlike other apps, CashorTrade allows fans to sell their tickets without any fees. Buyers benefit from a minimal 10% platform contribution, which is waived for gold members. Every transaction is safeguarded by Trader’s Protection™ escrow and insurance, ensuring a secure purchase with a money-back guarantee.

A range of successful partnerships in 2023 played a key role in CashorTrade’s robust growth. Highlights included:

**Partnered with 46 artists, events, and festivals, and across all 50 U.S. states and 46 countries. (See a full list of partners below.)

**Closed a $1 Million dollar Investment Series Seed Round of funding this past October and grew its in house team to 30 and extended its advisory board to include Ben & Jerry’s co-founder Jerry Greenfield, former Music Today Exec Mark Meyerson, NBA’s Grayson Allen of the Phoenix Suns and Jesse Itzler a renowned entrepreneur, author, and rapper.

**Added to the steering committee of the National Independent Venue Association’s “Fix the Tix,” a national coalition supporting proposed federal legislation to ensure fair and transparent ticket sales. These efforts reflect the need for essential systemic changes, many of which originally inspired CashorTrade’s mission.

**Official Fan Exchanges invited artists, festivals, and venues to link fans directly to the platform, providing a free, scalper-free service reducing box office friction.

**Partnering festivals---including High Sierra Music Festival, DelFest, FloydFest, Red Wing Roots, Secret Dreams, Borderland, Blue Ox, Northlands, Rooster Walk, and more---saw an average 16% increase in their ticket sales.

**CashorTrade’s Primary Ticket Drops and Presales connected with artists (including Tyler Childers, Billy Strings, String Cheese Incident, Goose, Sylvan Esso, and Joe Russo’s Almost Dead), venues, and festivals to sell limited batches of tickets to real fans, not scalpers.

**Fans can now donate to partnering artist charities through the app, building goodwill and aligning with organizations that share the company’s values.

“Dusty and I are thrilled to see the success and growth of CashorTrade, an initiative we started to help frustrated ticket buyers like ourselves,” CashorTrade CEO Brando Rich said. “Our mission has always been to prioritize the fan experience and provide a platform where tickets are traded ethically and securely.”

CashorTrade has exciting plans for 2024. A newly designed Beta app featuring updated UI/UX, ticket wallet/uploader, streamlined checkout, extended banking features including ACH transactions, and anti-scalper technology will be launched in the spring, as well as soon to be announced API integrations direct with primary ticket companies.

Tickets for even more musical genres will be included this year, forging new platform partnerships and fan connections. The company is also planning to expand ticket services across sports, comedy, theater, beer festivals and more. These new areas of experience will create abundant opportunities for new fans and partnerships, growing the Face Value Movement.

CashorTrade’s 2023 Festival Partners Include:

Annapolis Baygrass Music Festival

All In Music Festival

Blue Ox Music Festival

Borderland Music Festival

Brandi Carlile’s Mothership Weekend



High Sierra Music Festival

Joshua Tree Music Festival

Moon Crush: Pink Moon

Northlands Music Festival

Red Wing Roots

Resonance Music Festival

Rooster Walk Music Festival

Secret Dreams Music Festival

Summer Meltdown Music Festival

CashorTrade’s 2023 Artist Partners Include:

Tyler Childers


Billy Strings


The String Cheese Incident

Joe Russo’s Almost Dead (JRAD)

Sylvan Esso

Umphrey’s McGee

Gov’t Mule


God Street Wine

Leftover Salmon


Neal Francis

Railroad Earth