Lettuce Issues Animated Storybook Music Video For “Silence Is Golden”

Article Contributed by Ariel Rosemberg | Published on Friday, September 18, 2020

GRAMMY-nominated funk-jazz-soul-hip-hop-psychedelic-jam-experimental titans Lettuce have issued the eye-catching official video for the instrumental track “Silence Is Golden” off their new album Resonate. CLICK HERE to watch. The colorful, animated storybook visual was created by the team at Black Balloon Media (My Chemical Romance, Bebe Rexha, Neil Young, Josh Groban): director Brad Strickman, producer Shane Strickman and illustrator Carolyn Arcabascio. Images from the video will be transformed into coloring book pages for fans to enjoy, with the first available to download via Lettuce’s socials, released digitally May 8th via Round Hill Records, peaked at #1 on the iTunes Top Jazz Albums charts in multiple countries including the U.S. and Canada, debuted at #5 on Billboard’s Contemporary Jazz Albums Chart, and has accumulated nearly 4 million total streams. CLICK HERE to listen to Resonate. Physical CDs and vinyl are available globally, order and bundle packages available at the official Lettuce webstore.

“With this video, we want to take you on a visually stunning, colorful journey into a fantastic storybook-like world that invokes peace and inspires creativity,” shares guitarist Adam “Shmeeans” Smirnoff. “We want to make the connection resonate between ourselves, nature, and the spirit that binds us all together. Lett us present, ‘Silence is Golden.’”

“Working on the art, it was amazing to me how Lettuce’s music already felt so visual,” adds the video’s illustrator Carolyn Arcabascio. “You can just imagine the colors as the song goes from dreamy and trance-like to energetic and explosive. A total dream project for an illustrator.” Brad Strickman, director, also shares, “We really enjoyed bringing this video to life for Lettuce and their management team. The song has such a great vibe and, right from the beginning, we loved their concept of nature and music connecting us all.”

“The connection of nature to music is essential to understand.  The sound of the leaves swaying in the soft breeze along with the crickets and birds singing, can be very inspiring. This song represents a quiet place that resides in all of our minds that can bring peace to our souls. Lettuce meditate to the golden silence.” adds drummer Adam Deitch.

Resonate, their seventh studio album, is a sonic continuation of the acclaimed sextet’s 2019 GRAMMY Award-nominated album Elevate, which earned Lettuce their first collective nomination in the category of Best Contemporary Instrumental Album. The new, critically-acclaimed 11-track collection, featuring the singles “House of Lett,” “Checker Wrecker” featuring DC go-go music legends Big Tony Fisher of Trouble Funk and Tyrone “Jungle Boogie” Williams of Rare Essence, and “‘NDUGU,” plays like a master class in funk sub-genres. On Resonate, Lettuce continue to be celebrated boundary-pushing innovators nearly three decades into their lauded career, blurring the lines and smashing it up with jazz chords, psychedelic passages, big horns, strains of soul and go-go, hip-hop elements and a joyful, uplifting improvisational sound all their own. They also found inspiration from many of their idols, such as James Brown and Earth, Wind & Fire, for the new music. Resonate was helmed by esteemed producer and engineer Russ Elevado [D’Angelo, The Roots, Erykah Badu] and written and recorded during the same Colorado Sound Studio sessions for Elevate.

photo credit: Jay Sansone/Human Being Media

A powerhouse collective made up of world-class master musicians, the members of Lettuce – Adam Deitch (drums, percussion, arrangement), Adam “Shmeeans” Smirnoff (guitar), Erick “Jesus” Coomes (bass), Ryan Zoidis (alto, baritone, tenor sax, Korg X-911), Eric “Benny” Bloom (trumpet, horns) and Nigel Hall (vocals, Hammond B-3, Rhodes, clavinet, keyboards) – are also some of the most highly sought-after musicians in the industry with resumes that read like a who’s who in hip-hop, pop, and beyond, working and performing with everyone from Kanye West, Lady Gaga, Stevie Wonder, Questlove, Justin Timberlake, The Fugees, Eminem, Dr. Dre, Britney Spears, Gary Clark Jr., Skrillex, Solange, and so many more. Lettuce’s ever-changing and all-inclusive musical palette is often praised for the way it blurs lines and smashes together genres into exciting and compelling art – drawing acclaim from everyone from NPR, New York Times, Consequence of Sound and Billboard to BrooklynVegan, Earmilk, HipHopDX and Relix. CLICK HERE to watch the official live video for “House of Lett,” demonstrating the remarkable live shows that Lettuce is renowned for.