The New Mastersounds Partner with Lively and Blockparty for the Launch of Their First NFT Project

Article Contributed by Color Red | Published on Monday, June 13, 2022

The New Mastersounds and Color Red are excited to announce the official launch of their first NFT project on Monday, June 13. Powered by Lively and Blockparty, those who hold this NFT will receive exclusive early access to "Watchu Want,"  a single from The New Mastersounds’ upcoming new studio album, The Deplar Effect.

The New Mastersounds' Watchu Want NFT holders will also have access to a special premiere of The New Mastersounds live performance in Menorca on June 23, and a live Q&A via livestream. These shows in Menorca will be the only live performances the band will be playing this year.

This NFT release will be completely free for fans to claim, and will be available at from 12 PM Eastern on June 13 thru 8 PM Eastern on June 23.

“Watchu Want” was the first tune written for The New Mastersounds’ 17th album ‘The Deplar Effect’ and happens to be the first track on the album. On every studio album to date, the band has a tradition of opening with an instrumental “Meters-inspired” track. The Meters were the main influence of the sound of the band back at its start in '99, and with each album sees a homage to the great NoLa band. The title of the track asks the listener "after 2 years of lockdown, what are you wanting for? Because we've got a lot to give!" Past tracks of the group’s in a similar Meters-inspired instrumental vain such as “Freckles” and “MRG” have accumulated over 5 million streams across DSP platforms.

The Deplar Effect was recorded at Floki Studios located down the valley to Eleven Experience’s Deplar Farm on Troll Peninsula, Iceland. Color Red, a music platform and record label founded by Eddie Roberts of The New Mastersounds, has partnered with Eleven Music to host and produce sessions featuring some of the most notable musicians in today’s music scene.

When asked why the band is now getting into the web3 world and why they chose to work with Lively/Blockparty, Guitarist and band leader Eddie Roberts had this to say:

“We’ve been wanting to engage with the web3 world for a while now but were waiting for the right time.  With the new album coming out this fall we thought this would be the perfect way to give our fans that haven’t yet engaged in this technology an easy on ramp and for those that have, give them The New Mastersounds web3 content they have been clamoring for.  We thought it was important to partner with a team that not only understands the technology of web3 and nfts but has strong roots in the music industry and the communities our fans spend time in. The team at Lively has decades of experience in helping foster and grow those communities and with Blockparty bringing their industry know how and suite of web3 tools to the table we can sleep easy knowing both the band and our fans are in good hands as we take this plunge together.”

The Watchu Want NFT Offering will be released on the Polygon Blockchain, known for its climate-friendly commitments and sustainable processes.

With The Deplar Effect’s release scheduled for this fall, fans should stay tuned for more exciting announcements regarding future NFT releases, benefits, and projects for the New Mastersounds.