International funk group The New Mastersounds have released “Let Me In From the Cold,” the second single off of the group’s forthcoming 17th album The Deplar Effect recorded at Floki Studios. Located down the valley of Eleven Experiences’ Deplar Farm in Troll Peninsula, Iceland, Floki Studios has become a destination studio hosting and producing sessions from some of the most notable acts in today’s music scene. Guitarist and bandleader Eddie Roberts’ label Color Red has partnered with Eleven Music to release the album as their inaugural release and the session was the first one to take place at the brand new studio.
The band’s prior release Shake It, released in 2019, featured Lamar Williams Jr. (son of The Allman Brothers’ 1972-1976 bassist Lamar Williams) on vocals and The Deplar Effect follows suit featuring Williams on a number of songs including “Let Me In From the Cold.” Inspired by the harsh Icelandic climate, “Let Me In From The Cold” is a humorous song about a frosty relationship between a 'hard to get' woman and a man pleading for her affection. Between Williams’ vocals and the band’s tight instrumental work and crisp turnarounds, the track is a highly danceable, uptempo nod to 60s soul reminiscent of Ray Charles and Mose Allison.
The band’s retreat to Floki Studios marked their first time seeing each other in person after the COVID-19 pandemic. Surrounded by beautiful weather, snowcapped mountains, water, and the coziness of the brand new studio in Northern Iceland, the group was able to hone in on new works with no distractions. The “effect” of soaking in the experience and citing many moments of getting goosebumps and feeding off of the energy in the room after an extended absence inspired the album’s title The Deplar Effect.
Last month, The New Mastersounds released their debut NFT project partnering with Lively and Blockparty that allowed fans to claim a free NFT to gain access to a live stream of one of the band’s only performances of the year in Menorca, Spain with a live Q&A plus an exclusive download of an additional single “Watchu Want” off of The Depalr Effect. The band will continue to augment the NFT throughout the album promo campaign with additional offerings and opportunities for fans to redeem the free NFT.
The Deplar Effect is now available for vinyl pre-order on Color Red’s website. For additional information and to order, click here.