NRDC (Natural Resources Defense Council) is partnering with Bonnaroo Music & Arts Festival for the sixth consecutive year to bring sustainability to the forefront of arts and entertainment. In partnership with Propeller—a digital marketing platform at the intersection of culture and social impact —NRDC's presence at this festival offers the opportunity to educate audiences on the urgency of environmental issues and provide accessible solutions.
“Organizations, artists, and festivals working together have the potential to create profound social and environmental change,” musical duo SOFI TUKKER shares.
Following the recent launch of NRDC’s Spotify account during Earth Month, the channel is releasing a collection of playlists specially curated by Bonnaroo performers to promote sustainability and climate action on the #RoadToRoo and beyond. Curating artists will include Portugal. The Man, SOFI TUKKER, Louis The Child, Peach Pit, Hippo Campus, My Morning Jacket, The Revivalists, and others.
“It is critical we continue to build understanding of environmental issues and empower people to demand a just and equitable future for all,” says Kim Morasse, Entertainment Partnerships Manager at NRDC. “Music can help drive these changes and shape a more sustainable world, so we are immensely grateful for Bonnaroo’s continued commitment to educating and inspiring its fanbase.”
In addition to internal services and programming that promotes social and environmental stewardship, Bonnaroo champions a wide community of voices working to change the world through arts, education, sustainability, and social impact.
“We grew up in Alaska and our connection to the land is intrinsically tied to who we are; it is where most of our inspiration comes. Living sustainably is our only logical option,” says indie rock band, Portugal. The Man.
This year’s Bonnaroo partnership will specifically center on the climate crisis, underscoring ways to help fans and artists alike reduce their carbon footprint through and beyond summer travel, particularly with a call to carpool with friends on the #RoadToRoo. Festival goers will have the chance to take climate action and enter to win prizes such as signed vinyl, interactive experiences with band members, and the chance to watch festival sets from the pit.
Additionally, NRDC is working with featured artists leading up to Bonnaroo to create short video PSAs on a range of issues, from stopping the Willow oil drilling Project to protecting Florida’s wetlands and pointing fans to opportunities to get involved.