Six years ago, Marc A. Ross discovered a seminal way to champion environmental causes. Ross, who has been both an environmental prosecutor and an industry defense attorney, remembers, "One common theme that I saw…. was that small groups of citizens that were directly impacted by environmental issues…were being steam rolled by industry. They were being outmaneuvered, being outgunned, out-litigated simply because they didn't have the PR or the financial resources to hire competent counsel and scientists to take up their very legitimate claims."