Thu, 06/14/2018 - 4:55 pm

The 8th Annual Guitarfish Music Festival is happening July 26-29 at the Cisco Grove Campground near Truckee, CA. The four-day festival is an intimate camping experience for music lovers made extra special by its magical setting in the Sierra Nevada.  

The venue, the idyllic Cisco Grove Campground, is nestled a mile high in the Sierra Nevada on the south fork of the Yuba River, making it the perfect spot to escape the summer heat. The 350 acre campground boasts ample shaded camping and swimming holes aplenty. Trees, boulders and hills form a natural amphitheater for a high-grade sonic experience at the main stage, and the adventurous can partake in the mountain biking and hiking trails which are within stone’s throw of the festival site. To add to the magic, the 2018 festival takes place under the light of a full moon.

The funk fueled line-up features bay area groove maestros Con Brio, Brooklyn based dance party instigators Pimps of Joytime, the powerhouse of talent that is Orgōne, dance-inducing live-tronica from Dynohunter, and rocket-ship tight funk from DJ Williams’ Shots Fired (featuring members of Karl Denson’s Tiny Universe, Greyboy All-Stars, Dave Matthews Band & Slightly Stoopid). Both Afrolicious and Within wield booty-ful beats with Afro-Latin zest and flair. Born at the Boom Boom Room in San Francisco, Royal Jelly Jive melds soul, rock, swing & hip-hop for a one of a kind dance floor experience. And then there is Steve Poltz; a one-man tour de force. He will have you cheering, crying, singing and laughing; all in one song.

Guitarfish has been referred to as ‘summer camp for music lovers with families’. The Festival prides itself on being one of the true family friendly music festivals on the west coast and this is evident in their ‘Kidsville’ program. Local non-profit Kindred Art & Folk Institute have the Kidsville area bustling with interactive, hands on projects such as button making, t-shirt printing, dance workshops and henna tattoos to delight and engage growing minds.

Guitarfish Festival takes place July 26-29, 2018. For more information and tickets go to guitarfishfestival.com.

About Guitarfish Music Festival

Established in 2011, Guitarfish is an annual event known equally for its funk-tastic, groove-fueled musical line up and its beautiful setting high in the Sierra. The stage features world class live music from funk and soul to rock and electronica and everything in between. The setting, the stunning Cisco Grove campground, comes complete with a natural amphitheater for a music bowl, ample shaded camping and its own swimming hole. Guitarfish offers everything else you would expect from a large-scale festival – great music, yoga, kids activities, vendors, workshops and art - in an intimate, family friendly setting. Since 2016, Guitarfish has been partnering with the Joshua Tree Music Festival to co-produce the event.

Wed, 09/26/2018 - 6:20 pm

The Fall Joshua Tree Music Festival (JTMF) promises a diverse, lovingly curated line up from around the globe against a stunning desert backdrop.  The festival is a four-day event with camping onsite that caters to music loving funsters and families with a sense of adventure.

JTMF is known for hosting musical acts that you won’t have seen at every other festival this summer.  Some line-up highlights include global superstar and women’s rights activist Fatoumata Diawara (Mali), the dynamic Afro-Funk of Jupiter & Okwess (Congo), the electro-groove dance mavens The Egg (UK), the hip-hop & jazz fusion of Selah Poitier (Bahamas), and the raucous blues of Delgres (Guadaloupe).  The Monophonics, Matador Soul Sounds, Jungle Fire and Afrolicious will be keeping the funk alive, while the live-tronica of Everyman, Balkan Bump and House of Hamsa will ensure the dance party continues into the night.

A little closer to home, Joshua Tree is home to a burgeoning and diverse music scene. Local acts Gene Evaro Jr., Myshkin Warbler, Desert Rhythm Project, Jesika Von Rabbit and Giselle Woo and the Night Owls are also not to be missed.

One common thread you will find unites all the artists that take the JTMF stage, is that they deliver a potent live performance that makes an impact. The intimate nature of the festival really adds to this magic making attendees feel that they’re really in on something special.

“No long lines, hectic crowds, or hustle and bustle.  Joyous connections and positive, shared experiences permeate the spirits and minds of our festival-goers because the size of the fest is not too great” says founder Barnett English.

The experience is more than just music. Dozens of Playshops in song, movement, music, didgeridoo, drumming and more are scheduled throughout the weekend. Yoga classes from sunrise to sunset, a World Market & Healing Oasis can all be found on site. A robust schedule of activities at Kidsville places JTMF among the leading family-friendly festivals in the USA.

The 13th Annual Fall Joshua Tree Music Festival takes place Oct 4-7, 2018 at the Joshua Tree Lake RV & Campground, Joshua Tree, CA. Early bird tickets are now on sale via the website at: www.joshuatreemusicfestival.com.

About Joshua Tree Music Festival

Founded in 2003, the Joshua Tree Music Festival takes place every May and October at the gateway to the world-renowned Joshua Tree National Park. The four-day festivals are immersive, inclusive, and inspiring experiences. Family and friends come together with passion, purpose and a mission to foster social interaction on a deep level, and to create positive, life-changing moments. The music is fresh, featuring up and coming artists and encompassing all genres and corners of the globe. Participants are encouraged to experience a variety of multidisciplinary workshops, such as yoga and movement, visual arts, music, and myth. A robust schedule of Kidsville activities makes JTMF one of the top family-friendly festivals in the country. For more info log on to:  www.joshuatreemusicfestival.com

Thu, 12/06/2018 - 5:55 pm

The Spring Joshua Tree Music Festival (JTMF) promises a diverse and lovingly curated line up from around the globe against a stunning desert backdrop.  The four-day family friendly camping experience in the magical Mojave caters to music loving funsters, and families with a sense of adventure.

JTMF is known for hosting a variety of musical artists that do not adhere to any specific genre. What they do have in common, however, is that they deliver powerful, potent, authentic performances leaving a lasting impression on attendees.

The Spring 2019 line-up will include: Dynohunter – masters at merging electronic and live influences to create an undeniable energy on the dancefloor; the Toronto based soul-funkers, After Funk; Japanese avant-garde rock band Dachambo; recent ‘Best New Austin Band’ winners, Trouble In The Streets; and renowned Berlin-based DJ Oliver Koletzki. Also joining the bill are Earth Arrow, Diggin Dirt, Radio Skies and Smoked Out Soul. Stay tuned for more additions to the roster.

We work really hard to deliver a truly diverse and well-rounded line-up that you won’t see at every other major music festival. A lot of these artists are on the rise, honing their craft, and creating unique, original sounds” says festival founder Barnett English

The experience is more than just music. Dozens of Playshops in song, movement, music, didgeridoo, drumming and more are scheduled throughout the weekend. Yoga classes from sunrise to sunset, a World Market & Healing Oasis can all be found on site. A robust schedule of activities at Kidsville places JTMF among the leading family-friendly festivals in the USA.

The 17th Annual Fall Joshua Tree Music Festival takes place May 16-19, 2019 at the Joshua Tree Lake RV & Campground, 2601 Sunfair Rd, Joshua Tree, CA.

Early bird tickets are now on sale via the website at:  www.joshuatreemusicfestival.com.

About Joshua Tree Music Festival

Founded in 2003, the Joshua Tree Music Festival takes place every May and October at the gateway to the world-renowned Joshua Tree National Park. The four-day festivals are immersive, inclusive, and inspiring experiences. Family and friends come together with passion, purpose and a mission to foster social interaction on a deep level, and to create positive, life-changing moments. The music is fresh, featuring up and coming artists and encompassing all genres and corners of the globe. Participants are encouraged to experience a variety of multidisciplinary workshops, such as yoga and movement, visual arts, music, and myth. A robust schedule of Kidsville activities makes JTMF one of the top family-friendly festivals in the country. For more info log on to:  www.joshuatreemusicfestival.com

Thu, 09/26/2019 - 3:52 pm

Live for music and compelling live performances but not so much the large ‘music festival’ crowd? Joshua Tree Music Festival may have just what you need! This sweet festival, happening since 2003, is unassuming, unpretentious, and as un-mainstream as it comes. Prepare for a festival experience that will leave you feeling rejuvenated and engaged, rather than depleted and overstimulated.

The Desert is Freedom, Music is Power, and Community is Crucial.

This simple but potent phrase underlies everything that Joshua Tree Music Festival is. In the lead up to the 14th Annual Fall Joshua Tree Music Festival, Oct 10-13, festival founder Barnett English elaborates.

The Desert is Freedom

The desert energy is undeniable, calling people to let go, open up, learn, grow, express. This energy is heightened even further at the festival. Potent live music, multidisciplinary musical, movement, and spiritual workshops, interactive art and yoga classes are all invitations for attendees to fully immerse themselves. A space is created to be present, seek connections, ask questions, express yourself. Leave that cell phone in your car until Monday and soak in everything the festival has to offer!

Music is Power

By design, the JTMF line-ups are a diverse, spicy gumbo of talented artists from around the globe. Variety is the spice!  The weekend of music is like a live mixtape, sequenced to take you on a joyful ride.

Artists on the rise. Ones you don’t see at other fests. Many of the previous JTMF artists have gone on to have phenomenal music careers (Edward Sharpe, Trombone Shorty, Avett Brothers). So be prepared to have some new favorite bands - yes, plural - and to witness their goose-bump inducing magic up close and real personal!

Some not-to-be-missed performers on the roster for the upcoming 14th Annual Fall Joshua Tree Music Festival Oct 10-13 include; Hill Country trance blues maestros North Mississippi Allstars, New Orleans meets Bay Area soulsters The California Honeydrops, Mongolian heavy metal folk band The Hu on their highly anticipated first North American headline tour, live electro global funkateers Balkan Bump (with a live band), and the afro grooves of the Cole Williams Band.

Community is Crucial.  

The Joshua Tree Music Festival experience is community-centric, where family and friends share deep connections and communal emotions.  In our modern digital times, the festival setting carves space for much needed real human connection. Happiness and euphoria occurs when we are a part of something bigger than us. The capacity for collective joy is encoded into us almost as deeply as the capacity for the love of one human for another.  We encourage these shared experiences by having just one stage live at a time, so everyone witnesses a performance together.

“A long weekend of positive vibes, feel-deep tunes, and activities centered on centering yourself (or at least shaking off some of the stress burrs that life so predictably throws our way).” –NBC Los Angeles

“Take a trip to the Joshua Tree Music Festival and you’ll find a different kind of environment…It’s definitely not the Coachella Valley Music and Arts Festival, but that’s kind of the point.” - San Bernardino Sun

“Everywhere I looked, there was an art installation or mural. I realized nobody was fighting and everyone was friends. There was no room for hate. We stepped, swayed, and sang together to gather all the precious moments we could.” –Bolder Beat

The 14th Annual Fall Joshua Tree Music Festival takes place Oct10-13, 2019 at the Joshua Tree Lake RV & Campground, 2601 Sunfair Rd, Joshua Tree, CA. If you’re looking for an event that’s true to its humble beginnings, where you can drop right in and feel like you’ve instantly joined the family, this is it!

More event info and tickets are available at joshuatreemusicfestival.com.

About Joshua Tree Music Festival
Founded in 2003, the Joshua Tree Music Festival takes place every May and October at the gateway to the world-renowned Joshua Tree National Park. The four-day festivals are immersive, inclusive, and inspiring experiences catering to music loving funsters and families with a sense of adventure. Family and friends come together with passion, purpose and a mission to foster social interaction on a deep level, and to create positive, life-changing moments. For more info log on to:  www.joshuatreemusicfestival.com

Wed, 04/28/2021 - 4:20 pm

In the spirit of safely enjoying the medicinal magic of the live music experience, Joshua Tree Music Festival is thrilled to host a series of outdoor shows this spring. These one-night shows will be intimate, pod-based, physically distant and strictly limited in capacity to adhere to California’s Blueprint for a Safer Economy Tier 2 Guidelines for Outdoor Live Performances.

The line-up so far includes Steve Poltz - inspired troubadour with the keen-edged wit that won't quit; Diggin Dirt - captivating & funk-tastic; a force of nature; Con Brio - deep electrifying soul & psych-rock groove merchants; and Las Cafeteras - uniquely Angeleno mash-up of punk, hip-hop, beat music, cumbia and rock.

This is a first step on the journey back towards the Joshua Tree Music Festival as we know and love it, says festival founder Barnett English.

We are thrilled, honored and grateful to be able to start bringing back live music in a safe and responsible way. We don’t take this responsibility lightly and have guidelines and protocol in place in adherence with state and CDD guidelines. We are confident that these concerts can take place safely with everyone’s cooperation, English continues.

Tickets are on sale now at joshuatreemusicfestival.com.

These events are produced in adherence with California’s Blueprint for a Safer Economy Tier 2 Guidelines for Outdoor Live Performances, effective April 1. Tickets are sold by the pod, and each 8x8ft pod can accommodate up to four people. Shows will be in the main music bowl at the Joshua Tree Music Festival venue at the Joshua Tree Lake RV & Campground.

Upcoming Lineup
 
Diggin Dirt - Friday May 21 & Saturday May 22
Con Brio - Friday May 28 & Saturday May 29
Las Cafeteras - Sunday May 30

Where: Joshua Tree Lake RV & Campground, Joshua Tree, California.
Websitehttps://joshuatreemusicfestival.com/jtmf-presents-music-is-the-soul-of-life 
Ticketshttps://aftontickets.com/jtmfconcertseries 

About Joshua Tree Music Festival

The Joshua Tree Music Festival has taken place every May since 2003 and every May and October since 2006. The four-day festivals are immersive, inclusive, and inspiring experiences catering to music loving funsters and families with a sense of adventure.  Family and friends come together with passion, purpose and a mission to foster social interaction on a deep level, and to create positive, life-changing moments. For more information go to www.joshuatreemusicfestival.com.

Tue, 02/07/2023 - 2:22 pm

The lineup for the spring Joshua Tree Music Festival is here! This will be Joshua Tree Music Festivals 21st annual spring event, taking place May 18th to May 21st at the Joshua Tree Lake RV & Campground in Joshua Tree, CA.

Joshua Tree Music Festival lineups are keenly crafted curations spanning diverse musical styles. They feature artists on-the-rise alongside esteemed global acts, local and international musicians, a few surprises and a whole lot of talent.

Headlining this May are New Orleans funk legends, Galactic. Galactic draw on 25 years together, 10 albums and over 2000 shows, they’ll be accompanied by vocal powerhouse Angelika “Jelly” Joseph. Balkan Bump brings high energy global electro-brass and lush live production to the mix. Revolutionary rock n’ rollers The Last Internationale add a touch of grit. And Thievery Corporation founding member Rob Garza is set to play a sizzling late night DJ set fusing dub, trip hop, reggae, and bossa nova.

Adding some International flavor to the lineup: the trance dance inducing Dutch-New Zealand trio, My Baby; the searing hypnotic rebel music of Tuareg tribesmen, Tamikrest; and Haitian-American Leyla McCalla, who sings in French, Haitian Creole and English.

Do not miss these high energy main stage performances: saddle up for some splendid rock-and-roll with over-the-top theatrical rockers, Whiskerman; be mesmerized by the electro-tribal force that is Trouble in the Streets; and take an extra-dimensional cosmic journey with Golden Dawn Arkestra.

To get a feel for the music vibe and soak up the full spectrum of styles, listen up to the official May 2023 Spotify playlist.

The festival kicks off at 5pm on Thursday evening, the perfect warm-up to an action-packed weekend on the dancefloor with music rotating from early until late between four stages. “We believe in high-quality shared experiences at JTMF. Music rotates with one stage live at a time so you don’t miss a beat, and this May we’re adding the after-hours House It Up silent disco DJ sets for those that want to keep dancing into the early hours.” Says festival founder Barnett English.

Just a stone’s throw from the otherworldly Joshua Tree National Park, Joshua Tree Music Festival has been drawing music lovers to the mystical Mojave desert since 2003. The four-day festivals are immersive, community-centric, family friendly, conscientiously inclusive experiences. Attendees are seasoned festival goers and first-timers alike, a passionate community coming together with a mission to experience social interaction on a deeper level, and foster positive, life-changing moments. Joshua Tree Music Festival happens each May and October. For more information go to www.joshuatreemusicfestival.com.

Current ‘early bird’ ticketing tier is almost sold out. Tickets for the festival, taking place May 18-21, 2023 in Joshua Tree, CA, are available via the Joshua Tree Music Festival website - be sure to grab yours soon before prices bump up.  4-day tickets are $245 plus fees, vehicle passes, early entry add-ons and parking passes can be purchased separately.

RSVP on the JTMF May 2023 Facebook Event Page and be sure to stay in

Fri, 05/05/2023 - 8:58 am

Let the Joshua Tree Music Festival countdown begin, the festival kicks off in just two weeks! This will be Joshua Tree Music Festivals 21st annual spring event, taking place May 18th to May 21st at the Joshua Tree Lake RV & Campground in Joshua Tree, CA.

This May’s lineup features over 30 incredible artists with genres described as New Orleans funk, lush live-electronic fusion, hypnotic psychedelic blues rock, high energy French reggae, electro tribe, loop based funk hip-hop, the list could go on. Joshua Tree Music Festival lineups are keenly crafted curations spanning diverse musical styles. They feature artists on-the-rise alongside esteemed global acts, local and international musicians, a few surprises and a whole lot of talent.

More than just music, Joshua Tree Music Festival also features immersive workshops, yoga & movement to complement dance floor sweat sessions, a nurturing supportive community of music lovers, and a bustling Kidsville to entertain and delight the youngest attendees.

Headlining this May are New Orleans funk legends, Galactic. Galactic draw on 25 years together, 10 albums and over 2000 shows, they’ll be accompanied by vocal powerhouse Angelika “Jelly” Joseph. Balkan Bump brings high energy global electro-brass and lush live production to the mix. Revolutionary rock n’ rollers The Last Internationale add a touch of grit. And Thievery Corporation founding member Rob Garza is set to play a sizzling late night DJ set fusing dub, trip hop, reggae, and bossa nova. To get a feel for the music vibe and soak up the full spectrum of styles, listen up to the official May 2023 Spotify playlist.

This May, Joshua Tree Music Festival introduces some exciting new offerings:The Queer Salon is a safe space for our QTBIPOCC and LGBTQIAA+ community to gather, co-create, and celebrate queer and trans joy. Stacked with three days of fabulous programming. Astro Mojo Dojo is intended as a safe and sober space, a quiet and welcoming place for reflection, connection, and of course, tea! Stop in for galactic tea ceremonies with our incredible hosts. The Late Night Headphone House is JTMF's take on silent disco. Late night Friday and Saturday (and into the early morning) bumping house DJ sets will invite attendees to dance as long as their feet allow.

The festival kicks off at 5pm on Thursday evening, the perfect warm-up to an action-packed weekend on the dancefloor with music rotating from early until late between four stages.

Just a stone’s throw from the otherworldly Joshua Tree National Park, Joshua Tree Music Festival has been drawing music lovers to the mystical Mojave desert since 2003. The four-day festivals are immersive, community-centric, family friendly, conscientiously inclusive experiences. Attendees are seasoned festival goers and first-timers alike, a passionate community coming together with a mission to experience social interaction on a deeper level, and foster positive, life-changing moments. Joshua Tree Music Festival happens each May and October. For more information go to www.joshuatreemusicfestival.com.

Tickets for the festival, taking place May 18-21, 2023 in Joshua Tree, CA, are available via the Joshua Tree Music Festival website - be sure to grab yours soon, there’s only a few left at the current price tier.  4-day tickets are $295 plus fees, vehicle passes, early entry add-ons and parking passes can be purchased separately.

RSVP on the JTMF May 2023 Facebook Event Page and be sure to stay in the loop with upcoming news by joining the JTMF email community. See you there!

Tue, 03/05/2024 - 9:56 am

For over 20 years, the Joshua Tree Music Festival has curated extraordinary musical experiences. This May's roster shines with a stellar array of artists, including the Grammy-winning blues sensation Fantastic Negrito, the boundary-pushing duo Moon Hooch, the exceptional singer-songwriter Steve Poltz, and the soulful Madison McFerrin.

Diversity Reigns Supreme
The Joshua Tree Music Festival lineups beckon music enthusiasts to embark on a sonic odyssey, featuring up-and-coming artists alongside globally acclaimed acts, and a mix of local and international musicians peppered with a few surprises—all showcasing immense talent. "Joshua Tree Music Festival has always championed the exploration of music's vast landscape, celebrating its rich diversity. This year's lineup stands as a testament to our commitment to presenting artists who not only redefine genres but also captivate imaginations," says Barnett English, the festival's founder.

A Legacy of Unveiling Rising Stars
A defining characteristic of the Joshua Tree Music Festival is its uncanny ability to spotlight emerging artists before they achieve mainstream success. With pride, the festival recounts its history of featuring performers who later attain significant acclaim, including Edward Sharpe & the Magnetic Zeros, Elle King, The Avett Brothers, Trombone Shorty, Ghostland Observatory, Brett Dennen, and the John Butler Trio. "As a festival, our belief in the power of discovery has been incredibly rewarding, witnessing artists who once graced our stage go on to leave a significant mark on the music world. We're excited to continue this tradition with our May 2024 lineup," adds English.

Spotlighting Local Talent
Beyond showcasing internationally renowned artists, the Joshua Tree Music Festival is dedicated to highlighting the wealth of talent within the local desert community. The May 2024 event proudly features prominent local musicians, including the exceptionally talented desert collective Mikey Reyes and the Feeling, the smooth and captivating Q.Varo, and the Coachella-based duo Las Tias. "Amplifying the voices of our local artists is an honor. Their contributions significantly enrich our festival's fabric, celebrating the unique musical culture of the desert," English emphasizes.

Your Desert Adventure Awaits
The Joshua Tree Music Festival invites music lovers of all backgrounds and ages to partake in this festivity of music, community, and discovery. With its eclectic lineup, a history rich in unveiling rising stars, and a dedication to spotlighting local talent, the May 2024 event promises a weekend filled with unforgettable musical moments under the mystical Mojave stars.

Full Lineup:

    Fantastic Negrito
    Steve Poltz
    Moon Hooch
    Madison McFerrin
    Telmary & Habanasana
    Funk You
    Q.varo
    Bongo Sidibe & The TonTons
    Object Heavy
    Spacehall Sound Machine
    Mikey Reyes & The Feeling
    Mak Nova w/ ElieDanGary
    Orchestra Gold
    Evan Hatfield
    Wildlife Freeway
    Qwanqwa
    Lis
    Afrobeta
    Corinne West
    Divina Jasso
    Sister John Angela
    Helena Holleran
    Las Tias
    Anna & Cassie
    The GetDown
    Madame Harlequin
    DJ Mai Girl
    Sir Kaydian
    Abe Tostado
    Alcazar
    Cactus Wine Experience
    American Parlor Songbook

This lineup showcases a diverse range of artists, from Grammy-winning performers to emerging local talents, embodying the festival's commitment to musical diversity and discovery.

Discover more at joshuatreemusicfestival.com.

To immerse yourself in the festival's musical vibe and explore the full spectrum of styles, check out the official May 2024 Spotify playlist.

Tickets for the festival, happening May 16-19, 2024, in Joshua Tree, CA, are available on the Joshua Tree Music Festival website. Secure yours soon before the prices increase. Four-day tickets are currently $245 plus fees, with vehicle passes, early entry add-ons, and parking passes available for separate purchase.

About Joshua Tree Music Festival:
Nestled a stone's throw from the ethereal Joshua Tree National Park, the Joshua Tree Music Festival has attracted music aficionados to the mystical Mojave Desert since 2003. These four-day festivals offer immersive, community-focused, family-friendly, and conscientiously inclusive experiences. Attendees range from seasoned festival-goers to newcomers, all united by a passion for deep social interaction and the pursuit of positive, life-changing moments. The Joshua Tree Music Festival is held each May and October. For more information, visit joshuatreemusicfestival.com.

Thu, 03/28/2024 - 2:55 pm

Joshua Tree Music Festival proudly announces its recognition as the number one music festival in the USA Today 10 Best Awards.

The USA Today 10 Best Awards honor the top destinations, attractions, and experiences across the country, as chosen by travel experts and readers. The selection process includes a meticulous evaluation followed by a public voting phase, allowing enthusiasts to support their favorite nominees.

The victory for Joshua Tree Music Festival in the Best Music Festival category is a testament to the passionate support of its community. Enthusiastic attendees, deeply connected to the festival's ethos and experience, rallied together to cast their votes, propelling the festival to the top spot.

Notably, in a category dominated by large-scale events like Coachella, Bonnaroo, and Austin City Limits, Joshua Tree Music Festival's victory highlights the growing trend of attendees seeking and feeling connected to more intimate festival experiences.

This achievement underscores the strength of the community fostered by Joshua Tree Music Festival – a community built on shared experiences, a love for music, and a commitment to inclusivity and connection.

Stay tuned for an upcoming release that delves deeper into the power of community and how Joshua Tree Music Festival continues to nurture and celebrate it.