Tue, 10/05/2021 - 3:35 am

SweetWater Brewery Company and Happy Ending Productions Present the return of SweetWater 420 Fest from April 29 through May 1 in Atlanta, Georgia.

The Festival announces the full 2022 lineup, including headliners Oysterhead, Trey Anastasio Band (2 sets), and The String Cheese Incident (2 sets).

Additional artists include Umphrey's McGee (2 sets), Snoop Dogg, Joe Russo’s Almost Dead (2 sets), Goose, Dirty Heads, Snarky Puppy, JJ Grey & Mofro, Lotus, Turkuaz with Jerry Harrison and Adrian Belew: Remain in Light, Spafford, Big Something, Too Many Zooz, The Movement, Doom Flamingo + Queen is Doomed (2 sets), Badfish, Boombox Feat. Backbeat Brass, Town Mountain, The Nth Power Feat. Jennifer Hartswick, Tropidelic, Brandon "Taz" Niederauer, Karina Rykman, Kitchen Dwellers, Neighbor, DENM, Little Stranger, Kanika Moore & The Psycodelics, Hedonistas, Butcher Brown, Sexbruise?, Certainly So, Joslyn & The Sweet Compression, KrisB’s Midnight Railroad, Bird Dog Jubilee, The 4 Korners, The Stews, Pressing Strings, The Broadcast, and the Taylor Scott Band.

NEW in 2022, SweetWater 420 Fest is thrilled to announce the first kick-off pre-party concert on Thursday, April 28 at 12 PM in Centennial Olympic Park featuring two sets from headliner The String Cheese Incident supported by moe., Oteil & Friends, and Empire Strikes Brass.

Founded 18 years ago, SweetWater 420 Fest continues to deliver an eclectic musical lineup, singular in its ability to bring some of the most prominent jam band names in the industry alongside cutting-edge acts and some of the most revered artists on our playlists.

Returning experiences include three stages, heady concoctions from SweetWater Brewery featuring handcrafted signature drinks, cocktails and craft beers served throughout the festival and at the festival favorite ‘SweetWater Experience Tent.’

Additional features include a local craft & artist market, an expanded food court with a variety of food trucks, the Planet 420 environmental and non-profit village, our 5k Road Race with everyone's favorite beer at the finish line, and the newly added Thursday pre-party concert in the park with general admission (GA) and VIP upgraded experience purchase options.

Furthermore, the Peachtree Road Race qualifier 420 Fest 5K returns April 30. 5K/Fest combo packages available. Participants can register at sweetwater420fest.com/420-fest-5k.

"We are more than excited to celebrate not only the return of live music but the return of SweetWater 420 Fest and our festival community to Centennial Olympic Park in 2022! Furthermore, to add to the excitement, and for the first time in our festival history, we are announcing our full festival lineup in October with tickets on-sale on the 15th!" says President of Happy Ending Productions, Jennifer Bensch. "Plus! We added an extra day of music on Thursday with a kick-off pre-party in the park!"

SweetWater 420 Festival tickets are on sale October 8 at 10am. Tier one three-day GA tickets start at $118, three-day Big Fish VIP at $350, the newly added three-day GA Kush at $198, and premium Riff VIP passes including a range of exclusive amenities.

Plus! Purchase your 420 Fest pre-party ticket for Thursday, April 28, for an additional fee when you purchase your three-day tickets.

Purchase your 2022 Tickets here.

2022 LINEUP

Oysterhead

Trey Anastasio Band (2 sets)

The String Cheese Incident (2 sets)

Umphrey's McGee (2 sets)

Snoop Dogg

Joe Russo’s Almost Dead (2 sets)

Goose, Dirty Heads

Snarky Puppy

JJ Grey & Mofro

Lotus

Turkuaz with Jerry Harrison and Adrian Belew: Remain in Light

Spafford

Big Something

Too Many Zooz

The Movement

Doom Flamingo + Queen is Doomed (2 sets)

Badfish

Boombox Feat. Backbeat Brass

Town Mountain

The Nth Power Feat. Jennifer Hartswick

Tropidelic

Brandon "Taz" Niederauer

Karina Rykman

Kitchen Dwellers

Neighbor

DENM

Little Stranger

Kanika Moore & The Psycodelics

Hedonistas

Butcher Brown

Sexbruise?

Certainly So

Joslyn & The Sweet Compression

KrisB’s Midnight Railroad

Bird Dog Jubilee

The 4 Korners

The Stews

Pressing Strings

The Broadcast

Taylor Scott Band.

For more information, including lineups, event news, and the latest updates, please visit sweetwater420fest.com and facebook.com/420fest and follow on Instagram and Twitter at @420Fest.

Fri, 01/21/2022 - 10:41 am

SweetWater Brewery Company and Happy Ending Productions are excited to announce the addition of Gov’t Mule and Thievery Corporation to complete the 2022 SweetWater 420 Festival Lineup. Single Day Tickets and the festival's final daily lineup are now available. The String Cheese Incident (2 sets) and Snoop Dogg on Friday night, Trey Anastasio Band (2 sets) and Umphrey's McGee (2 sets) on Saturday with Oysterhead and Joe Russo's Almost Dead (2 sets) closing out the festival on Sunday night.

SweetWater 420 Festival will take place April 29-May 1, 2022 in Atlanta's Centennial Olympic Park. Single day, 3-day GA and 3-day GA with Pre-Party tickets are available.The following are completely sold out; 3-day GA Kush with Pre-Party, 3-day GA Kush, 3-day Big Fish VIP with Pre-Party, 3-day Big Fish VIP tickets and RIFF VIP tickets.

Warren Haynes | Gov't Mule

SweetWater 420 Festival is thrilled to announce the festival's first kick-off pre-party concert on Thursday, April 28 at 12 PM in Centennial Olympic Park, featuring two sets from headliner The String Cheese Incident and two sets by Gov't Mule. Oteil & Friends and Empire Strikes Brass start the jammed pack day of music in the park.

THURSDAY, APRIL 28 - PRE-PARTY IN THE PARK

The String Cheese Incident (2 sets), Gov't Mule (2 sets), Oteil & Friends, and Empire Strikes Brass

FRIDAY, APRIL 29

The String Cheese Incident (2 sets), Snoop Dogg, Dirty Heads, Lotus, Lawrence, Too Many Zooz, Badfish, Brandon "Taz" Niederauer, Karina Rykman, Little Stranger, Butcher Brown, The Stews, Joslyn & The Sweet Compression, The Broadcast, and the Taylor Scott Band.

SATURDAY, APRIL 30

Trey Anastasio Band (2 sets), Umphrey's McGee (2 sets), Goose, JJ Grey & Mofro, Spafford, Queen is Doomed, Town Mountain, Tropidelic, Kitchen Dwellers, Neighbor, DENM, KrisB's Midnight Railroad, Bird Dog Jubilee, and Pressing Strings

SUNDAY, MAY 1

Oysterhead, Joe Russo's Almost Dead (2 sets), Thievery Corporation, Snarky Puppy, Big Something, The Movement, Doom Flamingo, Boombox Feat. Backbeat Brass, The Nth Power Feat. Jennifer Hartswick, Kanika Moore & The Psycodelics, Hedonistas, Sexbruise?, Certainly So, and The 4 Korners

Single Day tickets for the 2022 SweetWater 420 Festival are on sale now at sweetwater420fest.com. Single Day GA (Friday, Saturday, or Sunday) priced to start at $89, with Thursday's Pre-Party GA priced to start at $70 and $125 for the upgraded GA Kush experience. Big Fish VIP, Single Day is priced to start at $225 and Thursday's Pre-Party is $185. Runners can purchase 420 Fest 5K road race tickets for $33 or bundle and save $5 when you purchase a multi-day festival pass and 5K registration together. Service fees and taxes apply on all sales.

Thievery Corporation - photo by Jamie Huenefeld

Festival experiences include three stages: heady concoctions from SweetWater Brewery featuring handcrafted signature drinks, cocktails and craft beers served throughout the Festival, and the festival favorite 'SweetWater Experience Tent.'

Additional features include a local craft & artist market, an expanded food court with a variety of food trucks, the Planet 420 environmental and non-profit village, and the newly added Thursday pre-party concert in the park with general admission (GA) and VIP upgraded experience purchase options.

The Peachtree Road Race qualifier 420 Fest 5K returns April 30. 5K/Fest combo packages are available. Participants can register at sweetwater420fest.com/420-fest-5k.

For more information and the latest festival updates, please visit sweetwater420fest.com and facebook.com/420fest and follow on Instagram and Twitter at @420Fest.

The SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, event operations, and logistics management. Happy Ending Productions' client list includes Festivals: Camp Bisco, Counterpoint, Bonnaroo, Hookahville, along with tour support services for Phish, The Rolling Stones, AC/DC, and more.

Fri, 03/04/2022 - 10:51 am

SweetWater 420 Fest is excited to announce the addition of Gary Clark Jr. to our 2022 lineup! Snoop Dogg is canceling his appearance. While we are disappointed in this decision, SweetWater 420 Fest is thrilled to host the four-time Grammy award-winning Gary Clark Jr. This will be Clark's first-ever 420 Fest appearance.

Austin-born virtuoso guitarist, vocalist, and songwriter Gary Cark Jr. achieved global impact following his first Grammy Award in 2014, winning Best Traditional R&B Performance for the track "Please Come Home" from his Warner Records debut album "Blak And Blu." Throughout 2019 Clark ascended to greater heights with the release of "This Land" – his third full-length studio album, which bowed at #6 on the Billboard Top 200, marking his third consecutive Top 10 debut. Most recently, Clark won three more Grammy Awards, including Best Rock Performance "This Land," Best Rock Song "This Land," and Best Contemporary Blues Album "THIS LAND."

With six Grammy nominations, of which he has won four, the greatest heir to the R&B tradition is yet to arrive at Centennial Olympic Park. Check out Gary Clark Jr. on spotify.

SweetWater 420 Festival will take place April 28-May 1, 2022, in Atlanta's Centennial Olympic Park. Weekend and Single Day tickets are on sale now at sweetwater420fest.com.

The 2022 Festival lineup will feature headliners Oysterhead, Trey Anastasio Band (2 sets), and The String Cheese Incident (2 sets).

SweetWater 420 Festival is thrilled to announce the Festival's first kick-off pre-party concert on Thursday, April 28 at noon in Centennial Olympic Park, featuring two sets from headliner The String Cheese Incident and two sets by Gov't Mule. Oteil & Friends and Empire Strikes Brass start the jammed pack day of music in the park.

Festival experiences include three stages, heady concoctions featuring handcrafted signature drinks, cocktails, SweetWater Brewing Company craft beers, and the renowned 'SweetWater Experience Tent.'

Additional features include a local craft & artist market, an expanded food court with a variety of food trucks, the Planet 420 environmental and non-profit village, and the newly added Thursday pre-party concert in the park with general admission (GA) and VIP upgraded experience purchase options.

The Peachtree Road Race qualifier 420 Fest 5K returns April 30. 5K/Fest combo packages are available. Participants can register at sweetwater420fest.com/420-fest-5k.

For more information and the latest festival updates, please visit sweetwater420fest.com and facebook.com/420fest and follow on Instagram and Twitter at @420Fest.

Wed, 04/20/2022 - 9:24 am

SweetWater Brewery Company and Happy Ending Productions are excited to announce the return of "It's 4:19 — Got a Minute to Give?" Artist Charity Auction offering unique artist memorabilia, concert tickets, signed memorabilia, photos, and more, with the help from Your Rocktioneer®, the man with many talents, Seth Weiner.

Georgia natural gas provider Gas South is presenting the event and will be matching all proceeds up to $100,000 for beneficiaries Notes For Notes Foundation and City of Refuge ATL. The 4:19 Got a Minute to Give Artist Charity Auction is an easy way for Festival artists to benefit a charity or cause and provide fans with a chance to give and receive through the online auction.

Bidding is open to anyone and will begin on April 25 at noon (ET) and end Sunday, May 1, 2022, at 5 p.m. (ET). Bid online (bidpal.net/420Fest) or Text to Bid by texting 420Fest to 243725. Winners will be notified via SMS messaging once the auction has closed, and you do not need to be attending the Festival to participate.

To make a monetary donation or donate an auction item before bidding starts, please visit the auction website at bidpal.net/420Fest.

4:19 Got a Minute to Give Charity Auction is produced by Seth Weiner 'Your Rocktioneer,' Georgia Auctioneer License Number: AU004320. Seth combines his comedic and engaging on-stage personality with the traditional live-auctioneer excitement resulting in bidding amounts that often exceed expectations.

For more information about 4:19 Got a Minute to Give? Artist Charity Auction, the artists and beneficiaries involved, please visit sweetwater420fest.com/fournineteen.

SweetWater 420 Festival will take place April 28-May 1, 2022, in Atlanta's Centennial Olympic Park. Weekend and Single Day tickets are on sale now at sweetwater420fest.com

Mon, 07/11/2022 - 11:19 am

SweetWater Brewery Company and Happy Ending Productions are excited to announce the 2022 "It's 4:19 — Got a Minute to Give?" Artist Charity Auction in partnership with Your Rocktioneer®, the man with many talents, Seth Weiner helped raise $142,397!

Presenting sponsor, Georgia natural gas provider Gas South generously matched all proceeds up to $100,000 for beneficiaries Notes For Notes Foundation and City of Refuge ATL for the 2022 Artist Charity Auction.

On Monday, July 11 at 11 a.m., a private ceremony will be held at SweetWater Brewing Company, where Gas South, and Your Rocktioneer®, the man with many talents, Seth Weiner, will present each beneficiary with their proceeds, Notes for Notes will receive $63,589.15, and the City of Refuge will receive $78,808.15.

The It’s 4:19 — Got a Minute to Give? charity auction connects festival attendees and SweetWater 420 Fest's performing artists to a local charitable cause. Participating artists donate unique artist memorabilia, concert tickets, meet & greets, and more for the auction which runs throughout the festival weekend providing fans with a chance to give and receive through an online auction.

The Charity Auction is produced by Seth Weiner 'Your Rocktioneer,' Georgia Auctioneer License Number: AU004320. Seth combines his comedic and engaging on-stage personality with the traditional live-auctioneer excitement resulting in bidding amounts that often exceed expectations.

For more information about SweetWater 420 Fest and It’s 4:19 — Got a Minute to Give? Charity Auction, please visit sweetwater420fest.com.

Wed, 02/08/2023 - 1:06 pm

SweetWater Brewing Company, Atlanta’s craft beer trailblazer and the 10th largest craft brewer in the U.S., announces details for this year’s SweetWater 420 Fest, which will take place on April 22-23 at SweetWater’s Atlanta brewery. The 17th annual festival will be headlined by Shakey Graves, Pigeons Playing Ping Pong, Ghostland Observatory, Rome & Duddy, and Neal Francis. Weekend and single-day tickets will go on sale February 8 at 12pm EST at www.sweetwater420fest.com.

“SweetWater 420 Fest started as a homegrown festival to celebrate Mother Earth in an intimate space and was inspired by the motto, ‘We’re here for a good time, she’s here for a long time.’ This year’s party will have similar vibes to those early editions with a give-back component to our Georgia Waterkeeper groups, a celebration of local artists, and a much more intimate gathering that goes back to the root of who we are.” says Anna Krakovski Ferro, SweetWater’s Director of Marketing.

SweetWater will transform its Ottley Drive brewery into a unique venue with both indoor and outdoor stages. Food will be available from local vendors who have been long-time friends of the brewery, as well as from the taproom, SweetWater will be serving a limited food menu, and of course, their signature beverages will be available all festival long.

“Live music is as vital to our culture as making heady beer,” says Mike Boudreaux, SweetWater’s Director of Hospitality. “While the shift in venue will limit capacity, we anticipate this intimate edition of 420 Fest to be one for the books. Safety and nonstop music are our top priority for this 420 Fest, and bringing the festival to the brewery will be incredibly special.”

Along with SweetWater 420 Fest’s headliners, the event will also feature performances by Sunsquabi, Kitchen Dwellers, Doom Flamingo, Neighbor, The Vegabonds, The Stews, Maggie Rose, Fireside Collective, Robert Jon & The Wreck, and Consider The Source. Additional bands include: Khaliko, Hotel Fiction, Tall Tall Trees, Happy Landing, and Wolf Mask.

For more information, including schedule, lineup, event news and the latest updates, please visit www.sweetwater420fest.com and facebook.com/420fest. For details about ticket packages, Tickets - SweetWater 420 Fest.

Fri, 04/05/2024 - 9:08 am

SweetWater Brewing and fans will take a trip back to our roots and will host a more intimate festival that’s focused on killer jams, heady brews, and supporting our long-time friends at the Waterkeeper Alliance, who are fighting to protect clean water around the world.

The festival will still take place on April 20-21 at Pullman Yards with a reimagined lineup with many of the event's originally scheduled bands that will play on one stage, including Gov’t Mule, Big Gigantic, Grace Potter, Trombone Shorty, St. Paul and the Broken Bones, and others. We’re also ditching general admission ticket fees. Now, fans will simply need to donate $10 to the Waterkeeper Alliance each day to get into the show.

“We’ve thought a lot about the direction of SweetWater 420 Fest and decided to add a hefty dose of eco-awareness and grassroots energy back into this amazing party, which will be the rager it’s always been,” said Ty Gilmore, President of U.S. Beers for Tilray Brands. “SweetWater 420 Fest started as a free Earth Day bash, and that inspired us to reimagine this year’s event with a single-stage format, a lineup that taps into the festival's jam and groove roots, and a significant charitable component to help the environment. It’s a win-win for everyone: for a modest donation, our fans get to see some of our favorite bands in a uniquely intimate setting and collectively support the Waterkeeper Alliance’s crucial work to keep our rivers and oceans clean and healthy.”

Saturday
Gov’t Mule: 9:30 - 11 p.m.
Grace Potter: 7:45 - 9 p.m.
St. Paul & The Broken Bones: 6:15 - 7:15 p.m.
Larkin Poe: 4:45 - 5:45 p.m.
Andy Frasco & The UN: 3:30 - 4:15 p.m.
Connor Clark & Blue Rhythm Revival:  2:30 - 3:15 p.m.

Sunday
Big Gigantic: 9:30 - 11 p.m.
Trombone Shorty & Orleans Avenue: 8 - 9 p.m.
Papadosio: 6:15 - 7:30 p.m.
Little Stranger: 4:45 - 5:45 p.m.
Hedonistas: 3:30 - 4:15 p.m.
TBD | Winner of Battle of the Bands: 2:30 - 3:15 p.m