Article Contributed by Press Here Publicity
Published on 2026-07-19
New York-born and bred producer and musician SYNACURE has released the vibrant, kaleidoscopic official video for his trance-laced debut single, “I Luv NYC (You Got What I Want).”
The kinetic love letter to the Big Apple offers a glimpse into the “real” heart of New York: the cultural diversity, soundscapes and sense of community that make the city unlike any other in the world—especially following the city’s unified exhilaration during the New York Knicks’ NBA championship victory in June.
“For the ‘I Luv NYC (You Got What I Want)’ video, we wanted to capture a side of NYC that most people who live here actually experience, but for some reason never see represented,” shares SYNACURE. “Down to earth, real, usually friendly, all colors and sexualities… People just getting by. For most of us, NYC isn’t the Met Gala, Martin Scorsese gangsters or Woody Allen neurotics—though those people make up NYC as well! Hopefully we captured some of that vibe in the video.”
About SYNACURE
A polyglot of rhythm building a reputation for his unusual structures and melodies, SYNACURE gene-splices genres to blend a vast array of globally sourced musical inspirations—including African, Latin, funk, disco, hip-hop, house and more—into sonically lush landscapes with unmistakable aesthetic purpose.
Developing his musical education and hybrid electronic and organic sound over a lifetime of ventures away from and back to his New York roots, SYNACURE stands for music that builds communities and is as diverse as it is collaborative and transgressive.
Launching his label, ZIQ STREET, from New York and inspired by his own globally minded ethos, SYNACURE—the alter ego of Bryan Lurie—champions music and musicians from all backgrounds in his commitment to raising consciousness through music.
The next evolution of the era-defining Woodstock sound, ZIQ STREET and SYNACURE are leaving a mark that is international, funky, psychedelic, electronic and current. They remain steadfast in their belief that people who listen and dance together can live, learn and love together.
About ZIQ STREET
A quintessential New York project—eclectic, collaborative and, when necessary, transgressive—ZIQ STREET Records is a new independent record label born from the global musical experiences and relationships of its founder, New York-born and bred musician, songwriter and producer Bryan Lurie.
Dedicated to the idea that music can and should bring people together, ZIQ STREET’s outlook is global, presenting music with deep connections to Afro-Cuban, Brazilian and African traditions, folk, funk, house and improvisational rock—all music respected and all barriers disregarded.
ZIQ STREET is rooted in the oldest musical technologies, fully conversant in the latest and equally devoted to the pure materiality of sound for sound’s sake and the simple, timeless folk song.
Working with a roster of emerging talent and featuring a cast of accomplished musicians, with recording, production and mixing studios located along the Woodstock-New York City axis, ZIQ STREET is reshaping the music industry to expect the unexpected.
