1 Million Strong Brings Sober-Supportive Wellness Retreat to Just Like Heaven and Cruel World Festivals

Article Contributed by The Press House | Published on Friday, May 12, 2023

Today, 1 Million Strong, an impact initiative that seeks to support one million people in recovery through The Phoenix, announced a partnership with the Just Like Heaven and Cruel World festivals, bringing its free sober-supportive wellness retreat experience to both Goldenvoice events. Located onsite at each festival, the 1 Million Strong Wellness Retreat will provide fans with a sober-supportive space where they can relax, enjoy an alcohol-free mocktail, pop into the 360-photo booth to capture the moment, and meet up with fellow fans and attendees in recovery to enjoy the festival together.

“Like Goldenvoice, Stand Together Music is committed to promoting health and wellness across the music community,” said Colette Weintraub, Head of Stand Together Music. “Partnering with Just Like Heaven and Cruel World to create a more inclusive and supportive environment for all festival attendees is an opportunity to ensure that we’re not leaving any fans outside the gates, and we look forward to seeing the positive impact that it has in the Southern California community and for festival goers everywhere.”

The 1 Million Strong wellness experience will be free and accessible to festival goers at Just Like Heaven on Saturday, May 13 and Cruel World on Saturday, May 20 at Brookside at the Rose Bowl in Pasadena, CA, starting at noon on both days. The tent is located directly across from the Clubhouse area, between the north and south stage areas.

“1 Million Strong’s sober-supportive wellness tent at Just Like Heaven and Cruel World helps reinforce that sobriety doesn’t cut off access to life, but can enhance it,” said Scott Strode, Founder and National Executive Director of The Phoenix. “By creating an inclusive experience our goal is to build a sense of strength and community that is especially important in a festival environment where people in recovery may feel excluded or triggered.”

Over 46.3 million people currently struggle with a substance use disorder, making the need to change the current approach to addiction an urgent one. The Phoenix is changing the experience of addiction and recovery by using the power of community, empowerment and belonging as a long-term approach to recovery. 83% of their members report remaining sober after three months and report increased meaning in their lives.

Over the past year, 1 Million Strong has worked to create empowered spaces that celebrate people’s strengths and ensure that no fan is left outside the gate of their favorite festival or concert. They have done this by partnering with various events across the country, including Stagecoach, the New Orleans Jazz & Heritage Festival, Bourbon & Beyond, Louder Than Life, Park City Song Summit, and concerts by artists including The Chainsmokers, bringing new opportunities including mental health and wellness support and Phoenix-lead activities.

1 Million Strong is an initiative created as a collaboration among Stand Together Foundation, which is committed to breaking the cycle of poverty in America by driving change from within communities, Stand Together Music, an organization that believes that the music industry is uniquely positioned to amplify and accelerate addiction recovery, and The Phoenix, which was founded on the mission to build a national sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover, and live. The goal of 1 Million Strong is to support one million people in recovery through the strength of community – creating inclusive and engaging sober experiences and encouraging conversations about sobriety.

Learn more about how Stand Together Foundation and The Phoenix are working together to support alternative recovery solutions and how The Phoenix is working to create a sober active community.

For more information about the upcoming festivals, visit Cruel World at www.cruelworldfest.com and Just Like Heaven at www.justlikeheavenfest.com. To learn about 1 Million Strong, visit www.1millionstrong.com.