4/20 Drop: Hemptastic Sanuk x Grateful Dead Summer Collab

Article Contributed by Crowe PR | Published on Thursday, April 20, 2023

Sanuk and The Grateful Dead have teamed up for a hemptastic summer capsule collection for Dead-icated fans, honoring the band’s transcendent legacy on the day inspired by the code word the band helped popularize. The limited edition collab is now available on Sanuk.com.

The latest Sanuk x Grateful Dead capsule collection features a premium lineup of six men’s and women's summer styles made with natural, repurposed and eco-minded materials, all featuring retro styling, vintage-inspired embroidered patches, and iconic dancing bear, lightning bolt and Deadhead logos.

Hemp is the star material of this rad new collection — this cool cousin of cannabis is very gentle on Mother Earth as an incredibly sustainable and eco-friendly fiber. Using hemp instead of cotton lets farmers save water, naturally replenish the soil, replant multiple times per year and harvest more often—all without the need for pesticides or herbicides. Sanuk’s increased use of hemp raw fiber has already saved over 137 million gallons of water and 396,000 MJ of energy, while reducing their CO2 eq. emissions by 82,000 lbs.