Ardmore Music Hall Announces Updated Brand Identity with Redesigned Logo & New Merch Store

Article Contributed by Ardmore Music Hall | Published on Thursday, July 9, 2020

Ardmore Music Hall, recently named the Best Music Venue on the Main Line by Main Line Today, announced the launch of a brand new logo and online merch store. These changes have been a long time coming but hit at the perfect time as the venue adapts to the challenges brought on by the COVID-19 pandemic.

“It's so exciting to have a new look that we're proud of, that represents the rich legacy of Ardmore Music Hall and 23 East while also giving us a fresh and classic style as we move forward to the next chapter of our rock club's history in 2021 and beyond.  Our new logo looks phenomenal on all kinds of merchandise that we are thrilled to finally be creating for fans!” said Chris Perella, managing partner of Ardmore Music Hall.

Having a new brand identity and merch options should help solidify the Ardmore Music Hall brand as they move from a venue catering to Philadelphia proper to the national stage. The venue has been at the forefront of streaming, having partnered with streaming giants several years ago, allowing viewers at home to enjoy sold-out shows. Since COVID-19, they have been rolling out a calendar of audienceless streams, available nationally, catering to a world where the consumption of music lives in the digital space, not the physical. “It’s been a challenge, but our amazing team has stepped up, working extremely hard to pivot and offer a new model for music fans. Having this new brand identity and long overdue merch store while putting our name out there on a national scale is perfect timing” says VP of Marketing and Partner Dan DeLozier.

For more information about Ardmore Music Hall or to visit their new merch store, visit

About Ardmore Music Hall: Ardmore Music Hall is one of the premier destinations for live music in the Philadelphia area, and hosts nationally touring musical acts multiple times a week. AMH is a rock club with a rich and long history at 23 East. Due to its geographic location on the Main Line, close proximity to the City of Philadelphia (3 miles), and a calendar full of a diverse range of artists, AMH draws from virtually every demographic group in the greater Philadelphia area. Past performers of the venue include George Clinton & P-Funk, The Hooters, Toots & the Maytals, The Psychedelic Furs, Chris Robinson Brotherhood, Stanley Clarke, members of the Grateful Dead / The Doors / Phish, Macy Gray, Television, Snarky Puppy, Steve Earle and many more. With the support of our fans and the region as a whole, Ardmore Music Hall will endure and cannot wait to start sharing live music with you again soon.