Article Contributed by Milestone Publicity
Published on 2026-11-13
GRAMMY®-winning rock band Blues Traveler will kick off the holiday season on one of America’s biggest stages, performing in the 100th Macy’s Thanksgiving Day Parade® on Thursday, November 26. The band will ride aboard Holland America’s “The Land of Glaciers, Wildlife & Wonder” float, performing for millions lining the streets of Manhattan and watching at home nationwide.
The milestone 100th march begins at 8:30 a.m. ET from Central Park West and 77th Street, winding through New York City to Macy’s iconic flagship at Herald Square. The milestone edition celebrates a century of the holiday tradition, which draws approximately 3.5 million live spectators along the route and more than 34 million viewers watching the broadcast nationwide.
Formed in Princeton, New Jersey, in the late ‘80s, and launched from the downtown New York club scene in the early ‘90s, Blues Traveler has spent nearly four decades as one of rock’s most enduring live acts. Led by singer and harmonica virtuoso John Popper, the band broke through with the multi-platinum album four, home to the hits “Run-Around” and “Hook.”
“Macy’s Thanksgiving Day Parade is one of those things that’s woven into Americana. It feels like it’s always been part of Thanksgiving, so it’s pretty cool to share in such a milestone in its history. My son marched in the Parade with his high school band, so I’m double-pumped to outdo him at the 100th Parade,” says keyboardist Ben Wilson.
The 100th Macy’s Thanksgiving Day Parade airs nationwide on NBC and streams on Peacock on Thursday, November 26, 2026. Check local listings for details.
For more on the Parade, visit macys.com/parade and follow @macys on Instagram, TikTok, Threads and Facebook. Join the conversation with #MacysParade.
