Garcia Hand Picked (GHP), a collection of cannabis products and merchandise created in partnership with The Garcia Family to honor the legacy of Jerry Garcia is celebrating Dead & Co.’s farewell show at Fenway with an activation at on Landsdowne Street, just steps outside of Fenway Park. ‘Bertha,’ a custom Airstream filled with merchandise and music, will be parked outside there, on Saturday June 24 and Sunday June 25 to help fans prepare for the show with Garcia Hand Picked merchandise.
“We created Garcia Hand Picked to honor my father’s legacy while also celebrating legalization and the beauty and magic of the cannabis plant,” said Trixie Garcia, Jerry’s daughter and spokesperson for The Garcia Family. “Cannabis and music have always gone hand in hand, and while we have a way to go to fight against stigma, it is truly amazing to see cannabis become more and more mainstream every day.”
From the plant genetics to packaging design and marketing, Garcia Hand Picked has been carefully curated by The Garcia Family to create an inspired cannabis experience that’s the highest quality, spontaneous, harmonious and can bring people together in the way only Jerry could. Garcia Hand Picked strains available in products in Massachusetts this summer include LA Baker and Florida Kush, among others. It is important to this brand to have a variety of form factors to be inclusive and accessible for different types of consumers while also maintaining authenticity for Jerry’s fans.
Flower jars, preroll packs and Jerry’s Picks, edibles shaped like Jerry’s guitar pick, are available at participating dispensaries across Massachusetts. Merchandise, including apparel and accessories, with Jerry’s original artwork, the Garcia Hand Picked logo and other new designs will also be available to purchase.
Bertha will be touring participating dispensaries in Massachusetts throughout the month of June including the following stops: Liberty Cannabis in Easthampton, Liberty Cannabis in Springfield and Liberty Cannabis in Somerville. Liberty Somerville, is currently medical-only but will be transitioning to adult-use to provide recreational cannabis to everyone in the surrounding area this summer. For Bertha’s upcoming tour dates and locations, please visit: https://garciahandpicked.com/on-tour/.
Garcia Hand Picked initially launched in California in November 2020 and is now available in Oregon, Maryland, Massachusetts, Michigan and Pennsylvania. For more information, please visit www.GarciaHandPicked.com.
About Holistic Industries
Headquartered in Washington, D.C., Holistic Industries is one of the largest private multi-state cannabis operators (MSO) in the U.S. and operates in California, Oregon, Maryland, Massachusetts, Michigan, Pennsylvania, Washington, Washington D.C., and West Virginia. Founded by Josh Genderson in 2011, Holistic Industries has grown into a national medical and consumer goods company, a cultivation and extraction network, and a Liberty-branded retail dispensary chain. Holistic Industries was founded to provide patients access to the highest-quality cannabis medicines and has grown quickly with this ethos in mind. As Holistic has entered adult-use markets, the company has built a reputation for delivering exceptional products in a customer-service oriented retail environment. Holistic’s brands include Avitas, Cannaceutica, Do Drops, Garcia Hand Picked, Hellavated and Strane.
