Honda Returns to Austin City Limits Music Festival as Official Eco-Partner

Article Contributed by press | Published on Thursday, September 30, 2010

In the tradition of American Honda's sustainability efforts at music festivals, Honda will once again serve as an official eco-partner at 2010 Austin City Limits Music Festival (ACL) in Austin, Texas taking place October 8 through 10. Honda will sponsor one of the main stages, called the Honda Stage, at the annual music festival and present the Honda Hybrid Zone, which will feature Honda's entire hybrid vehicle lineup: the CR-Z sport hybrid coupe; Insight hybrid sedan; and the Civic Hybrid sedan.

As one of the premier contemporary music festivals in the country, Austin City Limits is a three-day event held in Austin's historic Zilker Park. The festival brings together more than 130 bands on eight stages and draws almost 200,000 attendees to experience noteworthy music in a sustainable, environmentally friendly atmosphere. These two priorities match well with Honda's long-term support of the arts and overall environmental leadership. Over the course of the three-day festival, 15 bands are scheduled to perform on the Honda stage, including headliners Sonic Youth, Matt and Kim, and The National.

"It was a natural fit for Honda to return to ACL with an even bigger presence this year considering our deep commitment to environmental initiatives and long standing contribution to the arts community," said Tom Peyton, senior manager of Honda national advertising.

Along with the stage, there will be a special Honda Hybrid Zone display which will feature the entire lineup of Honda hybrid vehicles and several eco-minded activities such as a mobile device "charging center" powered by bicycles. Attendees to the Hybrid Zone will also have the opportunity to enter to win an all-new 2011 CRZ sport hybrid coupe.

American Honda is continuing its industry-leading efforts to address the environmental challenges of global climate change, emissions reduction, and energy sustainability through a comprehensive approach. This approach involves further improvements to gasoline-engine fuel efficiency; the development of real-world alternatives to gasoline, including natural gas and the hydrogen-powered fuel cell car; and technology for refueling alternative fuel vehicles. Over the past 33 years, Honda has remained a fuel-efficiency leader, including 24 years at the top of the EPA's automobile fuel-economy rankings.