MY SLEEPING KARMA Celebrate Album Release with Stunning Music Video

Article Contributed by Freeman Promotions | Published on Friday, July 29, 2022

Closing a seven-year gap since their latest studio album, Moksha, today, heavy hypnotic rock act MY SLEEPING KARMA celebrates their brand new album, entitled Atma, which is out now on Napalm Records.

From the album’s first tone, it’s immediately evident that Atma isn’t just another new MY SLEEPING KARMA record – it’s an infinite darkness, despair and sadness that furiously drives the German four-piece on studio album number six, marking the band’s darkest, most emotional and deep record to date.

In celebration of today’s release, MY SLEEPING KARMA have shared a new music video for the otherworldly single 'Avatara’, which shines in synth post-rock grandeur that bridges majestic, exotic texture and mesmerizing dynamics!

Drummer Steffen states: "As many other sanskrit words Avatara has also several corresponding meanings. Avatara means the descent, the coming down, like the appearance itself. But it could also be used to describe an opportunity or the coming to light. In this sense Avatara is the perfect word to reveal our new album "Atma" and bring this finally to light."

Watch the new MY SLEEPING KARMA video for 'Avatara' HERE:

As many artists have experienced, the past two years hit the entire music and culture industry hard. But MY SLEEPING KARMA – they have truly faced the abyss. Formed almost 20 years ago as a strong bond of best friends with a steady line-up ever since, the band has amassed an incredibly successful back catalogue of five highly acclaimed records and a live album in 2017, as well as extensive touring performances at sold-out venues and prestigious festivals that have marked them as one of the most well-respected instrumental post- and hypnotic rock bands within the heavy music community.

Atma describes the (absolute) self, the indestructible, eternal essence of the spirit, and is often translated as the "soul". Sickness, death, and existential fear had brought the band to a point in music and life at which they were close to parting ways. But their will to survive has been recorded on Atma – a record the band wasn’t even sure would see the light of day when they started working on it back in 2017, and if it did, would’ve never been for industry sales, fame or success. Atma tells the story of their lives, processing the trauma of personal tragedies, deepest pain and fear of four best friends that have been going through their darkest days since their band existence.

"We already started working on the video content back in 2018. The world is full of hate, envy, fear and greed and it seems the competition never stops,” the band comments.

"Society is becoming more and more lost in a dog eat dog jungle, and back then we would have never thought that in 2022, it would be even worse. Besides the latest pandemic or the Russian/Ukrainian war, so many individuals are facing massive conflicts on a daily basis.

In the end, there´s always hope that the world will become better again, once mankind understands. Love is the key and peace starts inside of everyone. The video track ‘Prema’ tells that story and the entire album is all about this. "Atma" goes out with love to our dear families, friends and fans. Thanks for supporting us over the years and especially in the latest dark times.”

Atma was produced, recorded and mixed by drummer Steffen Weigand at New Life Studios, and was mastered by Andreas Balaskas at Masterlab Studios in Berlin. The incredible album artwork has been created by Sebastian Jerke.

Purchase your album copy of Atma now at THIS LOCATION, available in the following formats:

- Digisleeve CD Edition

- 1LP Gatefold Black & 12 Page Booklet

- 1LP Gatefold & 12 Page Booklet GOLD LTD 300 Copies


- Vinyl Hardcover Book (1LP Gatefold CLEAR plus 10" Vinyl CLEAR (2 Bonus Tracks) - 48 Page Booklet LTD 500 Copies

- Digisleeve CD Edition & Canvas Edition (Napalm EU Only)

- Digisleeve CD Edition & Shirt (Napalm EU Only)

- Digital