Article Contributed by Big Hassle Media
Published on 2026-08-25
Photo Credit: Chris Niswonger
Quoia, a new alliance of industry stewards committed to protecting nature, is marking its launch with the announcement of Rainbow Body, an extraordinary musical collaboration featuring Taylor Goldsmith and Griff Goldsmith (Dawes), Rick Mitarotonda (Goose), Eric Krasno (Lettuce, Soulive), Ross James (Phil Lesh & The Terrapin Family Band), and Adam MacDougall (Chris Robinson Brotherhood, Circles Around the Sun), with special appearances from Oteil Burbridge (Dead & Company, The Allman Brothers Band) and Nicki Bluhm. Anchored by Taylor Goldsmith’s evocative songwriting and elevated by the chemistry of its accomplished players, Rainbow Body will make its eagerly awaited live debut at Laguna Beach, CA’s Coast Film & Music Festival on Friday, October 23. Tickets will be available for pre-sale this Thursday, August 27, at noon PT.
Rainbow Body came together for Quoia’s inaugural Quoia Session, which invites artists to come to the wildest places on Earth, listen to the wisdom of the land and those living closest to it, and channel new sounds shaped by those places. Quoia Session 1 took place at Flóki Studios, a world-class remote recording studio and independent record label located near the Arctic Circle on a converted sheep farm in the Fljót Valley on the Troll Peninsula in Northern Iceland. There, the band recorded eight original tracks together, seamlessly blending psychedelic rock, Americana, soul, folk, and improvisation into a sound that feels both timeless and adventurous. Proceeds from Quoia Session 1 will benefit the North Atlantic Salmon Fund, a non-profit conservation organization dedicated to Atlantic salmon and marine biodiversity. Future Quoia Sessions are in the works with new artists in new wild places.
Quoia’s founding partners include Eleven, an experiential travel company dedicated to creating extraordinary experiences while honoring and preserving the local cultures and environments in which it operates; Atlantic Packaging, a family-owned and operated business founded 80 years ago that today partners with brands across virtually every manufacturing vertical to deliver high-performance, sustainable packaging solutions for a healthier planet; A New Earth PROJECT, Atlantic Packaging’s values in action, a movement to eliminate plastic pollution, accelerate regenerative innovation, and protect the well-being of people and planet for generations to come; Cox Enterprises, shaping the future of smart transportation, sustainable farming, clean energy and more, while using its businesses, capital and influence to create real, lasting change for the environment; and Flóki Studios, a world-class recording studio and record label offering an inspiring creative experience in a beautifully designed space, nestled in the breathtaking landscapes of Northern Iceland.
At the heart of Quoia’s work are Quoia Sessions, which ask artists to join them in wild places to create three expressions of each experience: recorded music, a printed magazine that explores the people, places, and conservation efforts behind each session, and immersive experiences that carry the session to new audiences. Proceeds and awareness from the music flow back to fund conservation of the place that inspired it. The place shapes the sound, the sound travels outward, and what echoes back protects the land where it began.
