Sugaray Rayford is readying the release of "Please Take My Hand" on January 14, 2022. It's the latest single off of In Too Deep, Rayford's new full-length, dropping March 4, 2022, via Forty Below Records.
In "Please Take My Hand," Rayford raises the voices of generations who've struggled and persevered with love in the face of oppression, accompanied only by a spare bass drum, handclaps, and cowbell. Rayford tells Relix Magazine, “This song is about unity regardless of color, religion, race, or creed. We all live on the same planet, so we are all brothers and sisters." Relix is hosting the exclusive premiere of "Please Take My Hand" here.
A modern take on retro-soul, In Too Deep explores the themes of love, loneliness & pertinent social issues of today. The album features the partnership between the soul-blues powerhouse and producer/songwriter Eric Corne. The pair's first collaboration, Somebody Save Me, earned Rayford a 2020 Grammy nomination. Later that year, Rayford took home Blues Music Awards for 'Soul Blues Male Artist' and 'B.B. King Entertainer of the Year.'
The summer of 2021 saw the release of the adventurous single "Homemade Disaster." The song found its home on multiple retro-soul and new blues playlists on Spotify, with PopMatters declaring that the track "will appeal to fans of Gary Clark Jr. and Chicano Batman."
In Too Deep opens with "Invisible Soldier," a song inspired by the 10-year Marine veteran's struggles with insomnia from PTSD. The track serves as a reminder that our cities and communities are full of veterans struggling with the aftershocks of war and how it's invisible to most fellow citizens because they're in plain clothes. Soul Tracks hosted the world premiere and stated that “'Invisible Soldier' was a musical expression of the battles that our troops fight long after the guns fall silent." "Invisible Soldier" has also been the recipient of playlist love from Spotify's 'All Funked Up' and 'Retro Road Trip,' and Apple Music's 'Roadhouse.'
Rayford is a dynamic performer known to put his band through its paces with abrupt feel and style changes. He thrives on funky up-tempo grooves, as evident in another standout song, "Miss Information" premiered in American Songwriter who stated that “Rayford’s voice emerges with a depth that few can replicate. Spiritually, Rayford’s lyrics lean into his gospel and blues influences while embracing today’s sentiments.” The track has already received airplay on BBC2's The Blues Show with Cerys Matthews and on BBC6 Craig Charles Funk & Soul Show. “Miss Information” has also been playlisted on Spotify's 'Got Blues,' 'In The Name Of The Blues," Apple Music's 'Roadhouse,' and YouTube's 'Grown Folks Choice.
Rayford reveals a whole other side on the soulful and sensual "No Limit to My Love." The track features expressive orchestral harp, horns, flutes, and strings along with some of the funkiest lead guitar this side of Bobby Womack, courtesy of Eamon Ryland. It could fit just as easily next to Silk Sonic as Bobby Blue Bland.
"Golden Lady of the Canyon" is a lush soul-country flavored ballad infused with strings, horns, and Stax-style guitar work by Mavis Staples' bandleader Rick Holmstrom. Rayford's soulful croon rising and falling plaintively; it's sure to please fans of the title track from his Grammy-nominated album, Somebody Save Me.
While not mentioned directly, you can view many of the songs through the lens of the pandemic. Such is the case with the Jackson 5 reminiscent, Gospel tinged "Gonna Lift You Up"; "Outta breath/Outta luck/The mountain's steep/And you feel stuck/Don't be broken-hearted/The world is just in flux/Keep on movin’/Don't ever give up/Gonna Lift You Up."
Corne's production paints unique vignettes with each arrangement to suit the mood of the lyric and Rayford's deft interpretations and portrayals. Corne enlisted some serious heavyweight friends to help him orchestrate the strings and horns on the record, with violinist Eric Gorfain (Dionne Warwick, REM) and from Rayford's current band saxophonist Aaron Liddard (Amy Winehouse), respectively. Also on hand are three mainstays of Corne's studio work, Taras Prodaniuk (Lucinda Williams), Matt Tecu (Jacob Dylan), and Sasha Smith (Priscilla Ahn,) along with Rayford's live Musical Director Drake "Munkihaid" Shining.
Sugaray Rayford's live shows are wild dance parties, but in essence, he is a galvanizing uniter. Some conversations may be had, and some self-reflection may occur, but people leave feeling a sense of joy and togetherness at the end of the day. This shines through on the album's closer, the slinky, funky "United We Stand." Then, as the album fades, Rayford takes us home with concert banter and good vibes, a feeling that lingers, tempting the listener to hit play again.