SUGARAY RAYFORD UNVEILS NEW SINGLE "HOW THE OTHER HALF LIVES" OUT NOW

Article Contributed by Devious Planet | Published on Sunday, July 13, 2025

Sugaray Rayford is a man with a message, a larger-than-life personality, and a voice to deliver it. Working with producer and songwriter Eric Corne, the soul-blues powerhouse has crafted an incendiary sound and narrative, contributing to an exciting new chapter in American soul music. 

 

His newest single, "How The Other Half Lives," is an upbeat funk-infused brand of Texas soul-blues about walking in another's shoes and rolling with the punches to get through turbulent times. The song was written by producer Eric Corne, who also adds harmonica to an arrangement that includes punchy brass and a syncopated Stevie Wonder-style clavinet keyboard. 

 

The pair's first collaboration, Somebody Save Me, earned Rayford a 2020 Grammy nomination. Later that year, he won Blues Music Awards for 'Soul Blues Male Artist' and 'B.B. King Entertainer of the Year.' Rayford's follow-up, 2022's In Too Deep, won many awards, including the Blues Music Award for 'Soul Blues Album of the Year'. 

 

In 2024, Rayford released Human Decency, an album Blues Music Magazine called "masterful modern soul at its finest." Living Blues described Rayford's performance as having "the Sinatra-esque touch of telling a story" while noting Corne's arrangements "tie it all together in near perfection." And All Music raved that "His discipline as a singer is unimpeachable, and his willingness to take chances with phrasing and range are exhilarating." 

 

Rayford has a busy summer tour season with a slew of dates across The United States and Europe. 

 

At his core, Sugaray Rayford is a unifying force. His live shows are a party. Some conversations may be had, and some self-reflection may occur, but ultimately, people feel a sense of joy and togetherness, which shines through in the music.

 

After finding some early success with the award-winning group The Mannish Boys, Rayford struck out on his own with Blind Alley. In 2017, The World That We Live In helped Rayford break through to the upper echelon of the blues world while also informing the soul community that he had arrived. Since joining Forty Below Records, Rayford's sound has continued to evolve in compelling ways.
 

Born in Tyler, Texas, Sugaray Rayford's early years were full of turmoil. His mother struggled to raise three boys alone while battling cancer. "She suffered, and we suffered,' Rayford says. "Then, we moved in with my grandmother, and our lives improved. We ate every day and went to church daily, which I loved. I was raised on Gospel and soul." 

 

Rayford began his musical career at the tender age of seven, singing and playing drums in church, and his Gospel influences shine through in his music. The soulful rasp and expressive vocal style hint at his first-hand experience with hardship and a childhood marked by poverty and loss. As an African American youth growing up in poverty, Rayford saw the military as a path out, serving ten years in the Marines. Today, he is as comfortable using his voice to deliver songs with a message as he is singing about love. "I believe in social justice and want that to be a focus in the music, but I also like to have a good time. The light and the shade, baby!" says Rayford.

 

"Think back to, say, the golden days of Chess Records and people like Howlin' Wolf and Muddy Waters; then factor in the sound of classic soul men like Solomon Burke, Curtis Mayfield, and big-voiced icons like Teddy Pendergrass, and you're getting close to Rayford's sound. Float that over authentic soul backing like Daptone and Stax, and you're getting near to the sound of Somebody Save Me.'" - Soul, Jazz, and Funk.

 

"Eric and I are both lifelong fans of classic soul and blues, but we also like to push the envelope," states Rayford. "We want to build on the music, not be a pastiche of classic styles," adds Corne.

 

In the studio and in person, Sugaray Rayford has established a reputation as a force to be reckoned with and an artist to watch in the years to come. So, "Sit back and listen to one of today's best blues-soul singers. Even better, attend one of his live performances where his energy can galvanize an audience" - Elmore Magazine.

 

Tour Dates:

July 10    Bilbo    Spain    Azkena
July 11    Béjar    Spain    Blues Béjar Festival 2025
July 12    Barakaldo    Spain    Arrasate Blues Festival
July 13    Puente Viesgo    Spain    OriginARTE Festival
July 18    Seattle    WA    KNKX Studios
July 19    Winthrop    WA    Winthrop Rhythm & Blues Festival 2025
July 20    Seattle    WA    Triple Door
July 25    Prairie du Chien    WI    Prairie Dog Blues Festival Praire Du Chien 2025
July 26    Waterville    OH    Blues, Brews & Brats 2025
July 30    Lincoln    NE    Zoo Bar
July 31    Sioux City    IA    Vangarde Arts
August 1    Kansas City    MO    Knuckleheads
August 2    Omaha    NE    North Omaha Music And Arts
August 3    Burlington    IA    The Washington
August 6    Nashville    TN    City Winery Nashville
August 7    Edwardsville    IL    Wildey Theatre
August 8    Berwyn    IL    Fitzgerald's
August 9    Duluth    MN    Bayfront Blues Festival
August 11    Lakewood    OH    The Winchester
August 13    New York    NY    Groove
August 14    Ridgefield    CT    Ballard Park
August 16    Woonsocket    RI    Chan's
August 17    Thornton    NH    White Mountain Boogie N' Blues Festival 2025
August 21    Morristown    NJ    The Laundromat
August 22    Tuckerton    NJ    Lizzie Rose Music Room
August 23    New Rochelle    NY    Ruby Dee Park
September 4    Las Vegas    NV    Big Blues Bender 2025
October 3    Roanoke    VA    Jefferson Center
November 8    New Britain    CT    Connecticut Rhythm & Blues Festival 2025

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