Brazilian-born, North Carolina-based songwriter and producer Joe May unveils his latest studio project, Mild Adversity & Shallow Heartbreaks, a genre-fluid ode to life’s messy contradictions. Out today, the album merges the sunlit harmonies of ’70s West Coast pop, Brazilian rhythms, and sly wit into a danceable yet introspective journey.

Joe May turns up the heat with his newest single, “Halfway to the Edge,” a funk-rock anthem with an edge as sharp as its blazing horns. From its mysterious opening notes to the slinky groove of its clavinet-driven verses, the track builds a soundscape that commands attention, pulses with energy, and bursts with charisma. A mix of playful wordplay, gritty production, and an outright swaggering rhythm, the song cements May’s ability to blend past and present into something entirely his own.

North Carolina producer and songwriter Joe May kicks off the next chapter of his evolving career with the release of his brand-new studio single, Ignoring the Feeling, available everywhere on January 17, 2025. The track marks the first official glimpse into his forthcoming sophomore album, Mild Adversity & Shallow Heartbreaks, delivering a buoyant yet reflective sound that embodies May's distinct artistic duality.