Holistic Industries, one of the leading private multi-state cannabis operators in the U.S., today announced the availability of Garcia Hand Picked (GHP), a collection of cannabis products and merchandise created in partnership with the Garcia family to honor the legacy of Jerry Garcia. Garcia Hand Picked will be available in select dispensaries in California starting in mid-November 2020 with plans to expand into additional states in 2021.

“We handpicked the best possible partner in Holistic Industries to create this brand in Jerry’s honor in an authentic way that would delight the fans,” said Trixie Garcia, Jerry’s daughter and spokesperson for the Garcia family. “After a five-year search for the right partner to bring this idea to fruition, we chose Holistic based on shared values, a proven track record of successful operations, scalability across multiple states and their ability to launch and market new brands; not to mention they have a senior leadership team full of Deadheads.”

Every aspect of Garcia Hand Picked has been carefully curated by the Garcia family to create an inspired cannabis experience that’s spontaneous, harmonious and can bring people together in the way only Jerry could. Holistic and the Garcia family worked together to identify and select old school strains and new genetics passed down from life on tour for Garcia Hand Picked. Strains available in products at launch in November include Chemdog (Sativa), SFV OG (Indica) and Fire OG (Hybrid), among others. It was important for this brand to have a variety of form factors to be inclusive and accessible for different types of consumers while also maintaining authenticity.

“We saw this partnership as a unique opportunity to honor Jerry’s legacy in a fun and authentic way while leveraging the unwavering popularity of the Grateful Dead, demonstrated by a new generation of fans and recent brand collaborations, to create what will be one of the first truly national brands in cannabis,” said Josh Genderson, CEO of Holistic Industries. “Quality and wanting the best of the best is one of the core values that we share with Jerry Garcia, and because of this we went to great lengths to ensure every aspect of this brand is of the highest quality, from plant genetics to packaging design.”

Jerry’s fan base is diverse in generation, geography and almost every other demographic. What they share is a sense of belonging to the unique community Jerry helped build.  From eco-friendly packaging to Jerry’s original artwork, quotes from Jerry and suggested playlists for each strain, Garcia Hand Picked products and merchandise were designed specifically for the fans:

Those close to Jerry have said he rarely smoked weed by himself, it was more of a social interaction; “a joint became a bridge between him and those around him.” Holistic and the Garcia family put an emphasis on pre-roll packs for a special experience – eco-friendly packaging made from recycled paper, matches and a custom glass tip with Jerry’s handprint.

The new line of edibles, Jerry’s Picks, are gummies shaped like Jerry’s actual guitar picks

Each product is paired with a curated playlist of Jerry’s music that corresponds with the strains and will bring out the best in people’s GHP experience. Fans can go to the “Music Never Stopped” section of GarciaHandPicked.com to listen.

Merchandise, including apparel and accessories, with Jerry’s original artwork, the GHP logo and other designs will also be available to purchase.

“We had planned to launch the brand earlier this summer during festival season with an exclusive concert, but due to COVID, we pivoted to a safer experiential activation,” said Kyle Barich, CMO of Holistic Industries. “As we roll out the new brand in California, we will also debut “Bertha,” a custom, COVID-friendly, Airstream that will start touring dispensaries throughout California in November, filled with merchandise, music and magic.”

Holistic industries launched a contest for fans in September to hire a brand ambassador to drive Bertha on tour this Fall. Tour dates and dispensary locations for Bertha will be released in November. For more information, please visit www.GarciaHandPicked.com.

Garcia Hand Picked is the newest brand in the multi-state operator’s greenhouse of brands that include Liberty, Strane and Do Drops.

Holistic Industries, the largest private multi-state cannabis operator in the U.S., today announced the East Coast debut of Garcia Hand Picked (GHP), a collection of cannabis products and merchandise created in partnership with The Garcia Family to honor the legacy of Jerry Garcia. Garcia Hand Picked was initially launched in California in November 2020 and will be one of the first celebrity cannabis brands available in select dispensaries in Massachusetts this month with plans to expand to Maryland in May 2021 and additional markets later this year.

“My dad would have loved to see the broad legalization and normalization of cannabis today. It gives people better options for medication, entertainment, and so many other things, which is one of the reasons we wanted to create cannabis that would honor the legacy of Jerry Garcia, delight the fans and benefit humanity,” said Trixie Garcia, Jerry Garcia’s daughter and spokesperson for The Garcia Family. “We believe cannabis is a preferred choice than both alcohol for pleasure and opiates for chronic pain. We want more people to have a better option as we push toward national legalization. We found a partner in Holistic Industries, after years of searching, who shares our values and priorities, is able to make a national brand and continues to deliver on their promise of authenticity in every aspect of the Garcia Hand Picked brand.”

From the plant genetics to packaging design and marketing, Garcia Hand Picked has been carefully curated by The Garcia Family to create an inspired cannabis experience that’s the highest quality, spontaneous, harmonious and can bring people together in the way only Jerry could. Holistic and The Garcia Family worked together to identify and select old school strains and new genetics passed down from life on tour for Garcia Hand Picked. On April 11, 2021, Super Lemon Haze from the Garcia Hand Picked’s California collection, in collaboration with NorCal Cannabis Company, took second place in the Emerald Cup’s Indoor Licensed Cultivator Flower category.

Garcia Hand Picked strains available in products at launch in April in Massachusetts include Tropicanna Haze (Sativa), Shiskaberry Mango (Indica) and Limefire Skunk (Hybrid), among others. It was important for this brand to have a variety of form factors to be inclusive and accessible for different types of consumers while also maintaining authenticity.

“We set out to create a national cannabis brand that resonates with Jerry Garcia fans, young and old, and is also accessible to cannabis consumers who are curious about the brand or just now discovering Jerry’s music and legacy,” said Josh Genderson, CEO of Holistic Industries. “We saw remarkable demand for Garcia Hand Picked across the country since the California launch, and because of our ability to scale, launch and market new brands, we’re able to start rolling out Garcia Hand Picked in new markets.”

Jerry’s fan base is diverse in generation, geography and almost every other demographic. What they share is a sense of belonging to the unique community Jerry helped build.  From eco-friendly packaging to Jerry’s original artwork, [Jerry] quotes and suggested playlists for each strain, Garcia Hand Picked products and merchandise are designed specifically for the fans:

• Those close to Jerry have said he rarely smoked weed by himself, it was more of a social interaction; “a joint became a bridge between him and those around him.” Holistic and The Garcia Family put an emphasis on pre-roll packs for a special experience – eco-friendly packaging made from recycled paper, matches and a custom glass tip with Jerry’s handprint.
• The new line of edibles, Jerry’s Picks, are all-natural gummies shaped like Jerry’s actual guitar picks.
• Each product is paired with a curated playlist of Jerry’s music that corresponds with the strains and will bring out the best in people’s GHP experience. Fans can go to the “Music Never Stopped” section of GarciaHandPicked.com to listen.
• Merchandise, including apparel and accessories, with Jerry’s original artwork, the GHP logo and other designs will also be available to purchase.

“We’re excited to bring ‘Bertha,’ a custom Airstream filled with merchandise and music, to the East Coast to start touring dispensaries in Massachusetts,” said Kyle Barich, CMO of Holistic Industries. “While we’re waiting for live music, festivals and other experiences to get back up and running later this year, we are planning outdoor tour stops at participating dispensaries for Bertha to surprise and delight fans starting with a socially distant Shakedown-style event in the parking lot of one of our dispensaries in Western Massachusetts, Liberty Easthampton.”

On Saturday, 4/17, Bertha will be at Liberty Easthampton (155 Northampton St, Easthampton, MA 01027) from Noon – 6 PM; and will be at Liberty Springfield (1300 Boston Rd, Springfield, MA 01119) on Thursday, 4/20 from 2 – 7 PM. For Bertha’s upcoming tour dates and locations, please visit: https://garciahandpicked.com/on-tour.

Garcia Hand Picked is now available in more than 60 dispensaries in California, select dispensaries in Massachusetts, and will be available in Maryland in May 2021. For more information, please visit www.GarciaHandPicked.com. Garcia Hand Picked is the newest brand in the Holistic Industries’ Greenhouse of Brands that include Liberty (dispensaries),Strane and Do Drops. 

Garcia Hand Picked (GHP), a collection of cannabis products and merchandise created in partnership with The Garcia Family to honor the legacy of Jerry Garcia is celebrating Dead & Co.’s farewell show at Fenway with an activation at on Landsdowne Street, just steps outside of Fenway Park. ‘Bertha,’ a custom Airstream filled with merchandise and music, will be parked outside there, on Saturday June 24 and Sunday June 25 to help fans prepare for the show with Garcia Hand Picked merchandise.

“We created Garcia Hand Picked to honor my father’s legacy while also celebrating legalization and the beauty and magic of the cannabis plant,” said Trixie Garcia, Jerry’s daughter and spokesperson for The Garcia Family. “Cannabis and music have always gone hand in hand, and while we have a way to go to fight against stigma, it is truly amazing to see cannabis become more and more mainstream every day.”

From the plant genetics to packaging design and marketing, Garcia Hand Picked has been carefully curated by The Garcia Family to create an inspired cannabis experience that’s the highest quality, spontaneous, harmonious and can bring people together in the way only Jerry could. Garcia Hand Picked strains available in products in Massachusetts this summer include LA Baker and Florida Kush, among others. It is important to this brand to have a variety of form factors to be inclusive and accessible for different types of consumers while also maintaining authenticity for Jerry’s fans.

Flower jars, preroll packs and Jerry’s Picks, edibles shaped like Jerry’s guitar pick, are available at participating dispensaries across Massachusetts. Merchandise, including apparel and accessories, with Jerry’s original artwork, the Garcia Hand Picked logo and other new designs will also be available to purchase.

Bertha will be touring participating dispensaries in Massachusetts throughout the month of June including the following stops: Liberty Cannabis in Easthampton, Liberty Cannabis in Springfield and Liberty Cannabis in Somerville. Liberty Somerville, is currently medical-only but will be transitioning to adult-use to provide recreational cannabis to everyone in the surrounding area this summer. For Bertha’s upcoming tour dates and locations, please visit: https://garciahandpicked.com/on-tour/.

Garcia Hand Picked initially launched in California in November 2020 and is now available in Oregon, Maryland, Massachusetts, Michigan and Pennsylvania. For more information, please visit www.GarciaHandPicked.com.

About Holistic Industries
Headquartered in Washington, D.C., Holistic Industries is one of the largest private multi-state cannabis operators (MSO) in the U.S. and operates in California, Oregon, Maryland, Massachusetts, Michigan, Pennsylvania, Washington, Washington D.C., and West Virginia. Founded by Josh Genderson in 2011, Holistic Industries has grown into a national medical and consumer goods company, a cultivation and extraction network, and a Liberty-branded retail dispensary chain. Holistic Industries was founded to provide patients access to the highest-quality cannabis medicines and has grown quickly with this ethos in mind. As Holistic has entered adult-use markets, the company has built a reputation for delivering exceptional products in a customer-service oriented retail environment. Holistic’s brands include Avitas, Cannaceutica, Do Drops, Garcia Hand Picked, Hellavated and Strane.

In celebration of the arrival of Deadheads to Las Vegas, Thrive Cannabis Marketplace and its adjacent lounge, Smoke & Mirrors, are excited to announce a unique collaboration with Garcia Hand Picked, a collection of cannabis products and merchandise created in partnership with The Garcia Family to honor the legacy of Jerry Garcia. This partnership coincides with the much-anticipated residency, adding a special touch of music history and cannabis culture to the Las Vegas Strip.

Thrive Cannabis Marketplace, located on Sammy Davis Jr Drive, will feature an exclusive stock of Garcia Hand Picked pre-rolls and infused pre-rolls. You can stick around and step into "Garcia's Green Room" at Smoke & Mirrors, adjacent to Thrive, and immerse yourself in the ultimate pre-show experience. Before each show, the lounge will deliver a full playlist of Jerry’s music, setting the perfect mood for fans to connect and indulge in camaraderie. With a custom Garcia-inspired cannabis-infused beverage, the Electric Kool-Aid, alongside Garcia Hand Picked pre-rolls and infused options, this is the place to get into the groove before hitting the concert. Plus, don't miss the chance to explore the full range of Garcia Hand Picked merchandise at the pop-up store within Thrive. It's more than just a dispensary; it's a destination for like-minded fans to come together and celebrate the spirit of Jerry Garcia.

Highlights of the collaboration include:

• Exclusive Product Launch: Garcia Hand Picked’s renowned pre-rolls and infused pre-rolls available exclusively at Thrive on the Strip and at Smoke & Mirrors Cannabis Lounge.
• Merchandise Pop-Up: A full range of Garcia Hand Picked apparel and accessories.
• Garcia's Green Room: A thematic takeover of Smoke & Mirrors, turning it into a haven for Deadheads.
• Notable Happenings: Show ticket giveaways and memorabilia raffles.

Mitch Britten, CEO of Thrive Cannabis Marketplace, expressed his excitement. “Coming from a family of ‘Deadheads’ – I’m honored to open our doors to Garcia Hand Picked to create a one-of-a-kind opportunity for fans like us to enjoy a consumption space as unique as Vegas… filled with all of the sights, sounds, and everything else you’d expect before a memorable show at the Sphere! Our team, along with Garcia Hand Picked have created a really cool offering and an amazing assortment of products that everyone is sure to love.”

“We created Garcia Hand Picked because cannabis has always been a part of our family. Our father would light up a joint with his friends and have a good laugh. Sharing a joint has always been a meaningful exchange in our home and at shows,” said Trixie Garcia, daughter of the late Jerry Garcia. We are very excited to have a presence in Las Vegas this summer, and Garcia Hand Picked is pleased to supply the people with some superior cannabis during their stay. May it help you take your experience to the next level! Relax, unwind, and open up; this chapter of stoned American history includes the tale of Jerry Garcia, and may his legacy live on! We invite you to join the family and take a trip with us, one joint at a time! With love, Trixie Garcia.”

The collaboration will kick off on May 16th and run through July 13th, aligning with the concert dates at the Sphere, which promises an immersive audiovisual experience unlike any other in Las Vegas.

For more information about the collaboration, the products, and special events during this period, please visit the website links below.

About Thrive Cannabis Marketplace

Thrive is dedicated to providing a broad selection of high-quality cannabis products in a modern and welcoming environment, serving both the local community and visitors on the Las Vegas Strip. For more information, please visit www.thrivenevada.com.

About Smoke & Mirrors

Adjacent to Thrive, Smoke & Mirrors offers a sophisticated lounge experience for cannabis enthusiasts looking to relax and enjoy their purchases in comfort and style. Whether you're here to savor our premium cannabis flower or to indulge in a unique beverage experience, we've got something special for everyone. For more information, please visit www.smokeandmirrorslv.com.  

About Garcia Hand Picked

Garcia Hand Picked is a collection of cannabis products and merchandise created to honor the legacy of Jerry Garcia. From plant genetics to packaging design and marketing, Garcia Hand Picked has been carefully curated by The Garcia Family in collaboration with Holistic Industries to create an inspired cannabis experience that’s the highest quality, spontaneous, harmonious, and can bring people together in the way only Jerry could. Garcia Hand Picked is available in Maryland, Massachusetts, Michigan, Oregon, and Pennsylvania. For more information, please visit www.garciahandpicked.com.