Today, Sanuk announced a collaboration with iconic rock band, Grateful Dead. Launching on 4/20, the exclusive collection for men and women celebrates the legacy of arguably one of the greatest bands of all time – with tie-dye colors of course!

The on-beat collection combines the positive, laid back Sanuk aesthetic with the countercultural Grateful Dead ethos, and includes signature Grateful Dead details such as the steal your face logo and tie-dye colors. The Grateful Dead collection consists of several classic Sanuk styles, including the Yoga Sling 2, Furreal flip flops and hemp Sidewalk Surfers for both men and women. Prices range from $40 to $65.

To check out the Sanuk x Grateful Dead Collection go to www.sanuk.com starting Saturday. The collection will be hitting retail stores June 1 – just in time for summer!

Sanuk, a division of Deckers Brands, today announced the next iteration of its collaboration with iconic rock band, Grateful Dead, powered by Warner Music Artist Services. Turn on, tune in and chill out with the latest collection of comfy, psychedelic kicks launching February 4 exclusively on Sanuk.com and will be hitting retail stores beginning April 1.

This next round of the collaboration was designed for all ages and features new patterns in the popular Yoga Sling 2, Furreal Classic flip flop, Donna and Vagabond Sidewalk Surfer styles, building off the inaugural collection which made its debut in April 2019. An option for kids also makes its way to the stage with the Lil’ Walker style joining the lineup. The famously spirited Grateful Dead dancing bear icons are the stars of the show, rocking their high-stepping march prominently on all styles. Retail prices range from $36 to $60.

“We're pumped to release a second collection as a tribute to one of the most celebrated rock bands of all time,” said Seth Pulford, Director of Marketing at Sanuk. “The visual and musical symbols that represent the Grateful Dead stand apart from every other band, and that’s what we’re hoping to achieve with these new patterns and colorways in classic Sanuk styles. And knowing their impact is timeless, it only made sense to create a collection for all ages.”

To check out the Sanuk x Grateful Dead Collection go to www.sanuk.com starting February 4 or follow along on Instagram @sanuk #smilepassiton

Paying homage to Grateful Dead's enduring Bertha skull and rose imagery, the latest line showcases funky embroidered patches and tie-dye colorways. Sanuk's classic styles, including the Yoga Sling 2, Beer Cozy and Donna and Vagabond Sidewalk Surfer models, feature new patterns and colors, and joining the collaboration's stacked set list is Sanuk's Puff N Chill style, perfect for jamming out and keeping feet cozy. Retail prices range from $32-70.

"We are stoked to continue to pay tribute to this seminal band's vibrant energy with a fresh set of new patterns, designs and styles, all designed for turning on, tuning out and chilling out," said Seth Pulford, Director of Marketing at Sanuk. "Now more than ever, we are proud to honor and celebrate the legacy of a band that believed in the power of music to heal and affect positive change."

The third installment of the SANUK & GRATEFUL DEAD™ collection launched on June 26 on Sanuk.com and will be hitting retail stores in late August 2020.

For more information about the SANUK & GRATEFUL DEAD™ collection, visit www.sanuk.com starting June 26 or follow along on Instagram @sanuk #smilepassiton.

Sanuk, a division of Deckers Brands, today announced the fourth iteration of its collaboration with iconic rock band, Grateful Dead, powered by Warner Music Artist Services. As an evolution of Sanuk’s sustainability journey, the men’s and women’s collection utilizes the power of natural resources like algae and pays homage to the band’s legacy with groovy custom tie-dye patterns and the iconic Grateful Dead lightning bolt logo in Sanuk’s most popular styles.

Building off Sanuk’s previous trio of capsule collections in partnership with Grateful Dead, this next iteration features new pastel and muted custom tie-dye colorways decked out with the band’s iconic 13-point lightning bolt logo across the popular Sling, Sandbar flip flop, Donna and Vagabond Sidewalk Surfer styles. Special guest details in the collaboration include embroidered patches, embossed emblems, band tags, jute outsoles, premium footbeds and step-down heel counters. Added to the set list, Sanuk’s new BLOOM™ x Soft Top Foam technology delivers the utmost in cushion, high rebound bounce and support across the collection’s kicks for the comfiest trip to your happy place.

This psychedelic collaboration features BLOOM™ Foam which uses repurposed algae. The use of BLOOM™ Foam cleans approximately 2,800 cubic meters of air while the inclusion of other natural materials like hemp, jute and responsibly sourced leather together saved 21.6 million liters of water.  Sanuk was also able to reduce greenhouse gas emissions by more than 20% per pair, equal to 78,000+ miles driven by the average vehicle, so Grateful Dead fans can feel good while looking good.

“Creativity, collaboration and music are crucial for us all – especially during these unique times,” said Seth Pulford, Director of Marketing at Sanuk. “We’re excited to pay tribute to the band and the magnetic legacy they’ve gifted us with. This collection of modern classics does just that.”

The fourth installment of the SANUK & GRATEFUL DEAD™ collection launches today exclusively on Sanuk.com. Retail prices range from $50-65.

For more information about the SANUK & GRATEFUL DEAD™ collection, visit www.sanuk.com/gratefuldead or follow along on Instagram @sanuk #smilepassiton.

This brand-new jam is a mash-up of Sanuk's feel-good Cozy Vibes collection and classic Grateful Dead style and with a soft, fluffy wool and Tencel blend inside each shoe, your feet couldn't be in a happier place this season. The collection was designed with sustainability in mind, featuring eco-friendly materials such as 100% traceable and responsible leather, recycled polyester, a sock liner containing 85% bio-based content and eco-conscious Sugar Mat Comfort outsoles made with 55% sugarcane foam, aligning with the band's long legacy of caring for the environmental health and wellbeing of the planet.

The collaboration features two styles: the Cozy Vibe Low x Grateful Dead, featuring responsibly sourced cognac leather uppers with debossed Steal Your Face logos, Dead-inspired linings and step-down heels, and the Cozy Vibe Slipper x Grateful Dead, a warm, fuzzy slip-on featuring soft, corduroy uppers in neutral colors with band name embroidery details. Both are offered in a men's and women's version.

"We are grateful to continue our collaboration and bring the Dead's classic, eclectic style and eco-minded ethos to this cozy new collection," said Seth Pulford, Director of Marketing at Sanuk. "Whether it's an early morning surf check, post snowboard lodge-life or just chilling out in the great indoors with good friends and tunes, this capsule provides ridiculous comfort for your winter happy places."

The fifth installment of the SANUK & GRATEFUL DEAD™ collection launches today exclusively on Sanuk.com. Retail prices range from $85 - $95.

For more information about the latest SANUK & GRATEFUL DEAD™ collection, visit www.sanuk.com/sanuk-x-grateful-dead-collaboration or follow along on Instagram @sanuk #smilepassiton.

Here’s an eco-minded miracle for all Dead-icated fans: introducing the latest set of SustainaSole™ SANUK x GRATEFUL DEAD footwear. Starring a premium lineup of Earth-conscious materials and packed with GRATEFUL DEAD paraphernalia— including custom “Steal Your Face” lining, labels and logos. No, you’re not hallucinating…this is really happening.

Launching today, the latest set of SustainaSole™ Sanuk x Grateful Dead footwear is psychedelic, comfy and stylish and features both men’s and women’s sandals plus a unisex sneaker option. The most sustainable iteration of the collection to date, each of these premium shoes features recycled and repurposed materials as well as signature Dead details such as red and blue stitching and tie-dye touches.

Additional collection details below:

Composed of premium recycled, repurposed and natural materials.

Provides an Earth-conscious footwear solution by diverting waste and giving stylish new life to stuff that’s otherwise discarded, including grinded foam waste; recycled cotton; GRS Certified recycled polyester; REPREVE® recycled polyester; pre-consumer recycled rubber; and pre-consumer recycled EVA foam.

Includes bio-based content such as jute weave, repurposed suede and responsibly sourced leather that gets softer with every wear.

The women’s Vazon sandal, the men’s Rippah flip flop and the unisex Nopal sneaker are all priced at $80.

Sanuk, a division of Deckers Brands (NYSE: DECK), today announced the sixth iteration of its ongoing collaboration with iconic rock band the Grateful Dead, powered by Warner Music Artist Services. The capsule collection features a premium lineup of men's and women's summer styles made with natural, repurposed and recycled materials and honors the Grateful Dead's legacy with iconic band logos.

This fresh Sanuk x Grateful Dead collection introduces four new styles and colorways to the collaboration roster, featuring new earth tones, floral boho patterns and funky geometric pops of color. Special Dead details in the collaboration include debossed band emblems, band tags, premium printed footbeds and stamped hemp-lined uppers.

    The Sanuk Avery Lace x GRATEFUL DEAD is an ultra-comfy packable women's sneaker made with sustainable materials like hemp and cotton, recycled polyester and high rebound BLOOM™ x Soft Top Foam insoles made from repurposed algae.
    The Sanuk Lola x GRATEFUL DEAD women's sandal rises up to comfort paradise, featuring comfy hemp blend slide straps with breezy, printed hemp lining and high rebound BLOOM™ x Soft Top Foam footbeds, in addition to other eco-friendly materials like hemp, cotton, recycled polyester and responsible leather.
    The Sanuk Bixby x GRATEFUL DEAD men's sandal stars super soft suede-lined footbeds on high rebound BLOOM™ x Soft Top Foam midsoles with an adjustable hook and loop closure for the perfect fit and elevated, celestial-level comfort.
    The Sanuk Tideline Lace x GRATEFUL DEAD is a stylish, versatile men's sneaker decked out with groovy band details and custom Dead artwork. Crafted with sustainable and recycled materials like RPET, hemp, recycled polyester and BLOOM™ x Soft Top Foam footbeds made from repurposed algae, these kicks provide a comfy trip to your happy place.

"This expansion of our partnership with the band embodies a trendy, retro look and an especially comfy feel," said Seth Pulford, Director of Marketing at Sanuk. "In classic Grateful Dead fashion, this collection is timeless. Dead Heads of all ages can rock these comfy new styles in celebration of the band's transcendent legacy."

The sixth installment of the SANUK & GRATEFUL DEAD™ collection launches today exclusively on Sanuk.com. Retail prices range from $50-70.

For more information about the SANUK & GRATEFUL DEAD™ collection, visit www.sanuk.com/grateful-x-grateful-dead-collaboration or follow along on Instagram @sanuk #smilepassiton.

Presleymania is in full swing this year! The new Elvis movie has dominated the box office this summer and has already become the third highest grossing music biopic. And people from across the world are flocking to Memphis to honor and remember The King of Rock ‘n Roll. Central Station, located in Memphis, invites music enthusiasts and Elvis fanatics to immerse themselves in Memphis’ rich Elvis history and celebrate his legacy with an Elvis-themed hotel stay that is fit for a King.  

Heartbreak Hotel Package details include: 

Accommodations: Overnight accommodations in a King Concourse guestroom 

Activities: 2 tour vouchers to Sun Studio, where Elvis was discovered and first recorded music 

Food + Drink: A $50 gift card to Arcade Restaurant, Memphis' oldest restaurant and home of the Elvis Presley Booth & a $100 F&B hotel credit for guests to eat like the King at Bishop, Eight & Sand or In-Room Dining 

Central Station is located just a short distance from many historic Elvis sites like his palatial estate, Graceland, and Lansky Brothers, the choice clothier of The King throughout his career. Central Station provides the perfect vacation or staycation for music-lovers and history buffs looking to partake in the latest Elvis craze.  

Individual rooms and the Heartbreak Hotel package can be booked HERE. To receive this offer, guests must book a minimum of a 2-night stay, between now and December 30, 2022. Advance (72 hours) booking is required. 

Sanuk's new retro winter capsule collection with the Grateful Dead that launched today – perfect for turning on, tuning in and rocking out in extreme cozy comfort this season.

With psychedelic unisex puffer-jacket-inspired Puffy Chiller slip-ons and ultra-fuzzy Furreal sandals, the new SANUK x GRATEFUL DEAD collection packs a premium lineup of eco-conscious materials (including recycled polyester faux fur and SugarLite™ midsoles made with 55% sugar-cane based EVA) and a tasty dose of Grateful Dead paraphernalia, including everyone’s favorite furry dancing bears.

Additional product and collection details below:

    Puffy Chiller: This indoor/outdoor winter staple features band branding, puffy-jacket-inspired uppers, eco-conscious SugarLite™ midsoles made with 55% sugar-cane based EVA, collapsible heels for a versatile look and a fluffy, Dancing Bear faux fur that keeps your feet cozy in cold weather.
    Furreal Sandals: These retro unisex sandals (paying homage to Sanuk’s original AstroTurf sandals!) star band embroidery, recycled polyester faux fur and Sanuk’s new Soft Top Foam for mind-blowing comfort and high-rebound bounce and support.
    Price: $55-85.

Sanuk and The Grateful Dead have teamed up for a hemptastic summer capsule collection for Dead-icated fans, honoring the band’s transcendent legacy on the day inspired by the code word the band helped popularize. The limited edition collab is now available on Sanuk.com.

The latest Sanuk x Grateful Dead capsule collection features a premium lineup of six men’s and women's summer styles made with natural, repurposed and eco-minded materials, all featuring retro styling, vintage-inspired embroidered patches, and iconic dancing bear, lightning bolt and Deadhead logos.

Hemp is the star material of this rad new collection — this cool cousin of cannabis is very gentle on Mother Earth as an incredibly sustainable and eco-friendly fiber. Using hemp instead of cotton lets farmers save water, naturally replenish the soil, replant multiple times per year and harvest more often—all without the need for pesticides or herbicides. Sanuk’s increased use of hemp raw fiber has already saved over 137 million gallons of water and 396,000 MJ of energy, while reducing their CO2 eq. emissions by 82,000 lbs.