Article Contributed by Mike
Published on November 12, 2025
The Jack Kerouac Estate and multi-GRAMMY® Award-winning singer-songwriter Zach Bryan have teamed up on a new limited-edition T-shirt collection. Net proceeds will be used to transform the historic Saint Jean Baptiste Church in Lowell, Massachusetts, into the future site of the Jack Kerouac Center, honoring one of America’s most influential literary voices.
The partnership is about two generations of storytellers who are driven by creativity and a passion for the road. Each design by way of the collection fuses the imagery of Kerouac and Bryan, along with the well-known “burn, burn, burn” line from On the Road, a line carried on in Zach’s anthem “Burn, Burn, Burn”, with the raw energy that keeps their worlds in sync.
“Zach Bryan’s music reflects the same authenticity and emotional weight that sustains Kerouac’s writing,” Jim Sampas, Literary Executor of the Jack Kerouac Estate, said. Since buying the historic church in May, he’s done everything with respect for Jack’s legacy.”
“Zach has been directly involved in every step of this partnership, from concept development and shirt quality to visuals and the intent of each design,” said Sylvia Cunha, Director of Marketing and Business Development for the Jack Kerouac Estate. “The goal was to create something true to him and Jack…a full circle moment bringing them together for a purpose.”
The shirts come in traditional red, black, and vintage wash grey, paired with portraits of Kerouac and Bryan, as well as original artwork and the author’s timeless words. Each is a nod to both artists’ belief in storytelling as a tool of connection and change.
